Global Creative Growth Leader

Jdeprofessional; Amsterdam; Hybrid; EUR 180,000 - 240,000; Full time

Job summary

JDE Peets is seeking a Global Creative Excellence Director to shape how creativity drives growth across the enterprise. You will define the vision, operating model, and transformation roadmap enabling world-class brand building at scale, partnering with senior leaders across Marketing, Finance, Procurement, agencies, and production partners.

This role sits at the intersection of creativity, operations, production, and technology, ensuring investments translate into stronger brand growth,

Qualifications

• Bachelor's degree in Marketing, Business, Economics or related field; Master's preferred.
• 15+ years of leadership experience in global FMCG or consumer brands.
• Proven track record in leading complex creative ecosystems with agencies and partners.
• Expertise in operating models, agency management, production economics and governance.
• Ability to translate creative investment into measurable business outcomes.
• Strong stakeholder management and leadership across global teams.

Responsibilities

• Define and lead the global creative vision, operating model, and transformation roadmap across global, regional, and local teams.
• Lead the global creative agency ecosystem, including agency model design, partner selection, performance management, remuneration frameworks, and executive relationships.
• Own enterprise governance of non-working media investment, production economics, sourcing strategies, and operating model decisions.
• Establish global standards for creative quality, speed, governance, compliance, rights management, and efficient content delivery across markets.
• Drive creative innovation and capability building, including modular content, creative automation, GenAI-enabled production, and scalable asset systems.
• Monitor creative and operational performance, translating insights into transformation initiatives, partner actions, and continuous improvement across the organization.

Skills

Leadership experience

Agency management

Creative operating models

Stakeholder management

Cross-market teams

Education

Bachelor's degree in Marketing/Business/Economics or related field

Master's degree preferred

Job description

JDE Peets is seeking a Global Creative Excellence Director to shape how creativity drives growth across the enterprise. You will define the vision, operating model, and transformation roadmap enabling world-class brand building at scale, partnering with senior leaders across Marketing, Finance, Procurement, agencies, and production partners.

This role sits at the intersection of creativity, operations, production, and technology, ensuring investments translate into stronger brand growth,