Global Head of Creative Excellence Marketing

Jacobs Douwe Egberts UK; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Job summary

Jacobs Douwe Egberts UK in Amsterdam is looking for a Global Creative Excellence Director to shape creativity that drives growth across Global Coffee Co. This role leads the global creative agenda and partners with senior leaders to build a future-fit creative ecosystem.

The ideal candidate will have 15+ years in FMCG leadership, managing complex creative ecosystems and improving brand growth. A bachelor's degree in Marketing or related field is required, with a master's preferred.

Qualifications

• 15+ years of leadership experience in global FMCG or consumer-focused organizations.
• Proven track record of leading complex creative ecosystems.
• Strong expertise in creative operating models and large-scale transformations.

Responsibilities

• Define and lead the global creative vision and transformation roadmap.
• Manage the global creative agency ecosystem and performance.
• Establish global standards for creative quality and content delivery.

Skills

Leadership in FMCG

Creative Ecosystem Management

Stakeholder Management

Brand Communications

Integrated Marketing

Education

Bachelor’s degree in Marketing, Business, Economics, or related field

Master’s degree preferred

Job description

Job Description

As Global Creative Excellence Director, you will shape how creativity drives growth across Global Coffee Co., leading the enterprise-wide creative agenda across global teams, zones, and markets. Reporting to the Global Creativity & Connections Director, you will define the vision, operating model, and transformation roadmap that enables world-class brand building at scale.

This role sits at the intersection of creativity, operations, production, and technology, ensuring creative investment translates into stronger brand growth, higher-quality communications, and more efficient content delivery. You will partner with senior leaders across Marketing, Finance, Procurement, agencies, and production partners to build a future-fit creative ecosystem. This is a high-impact leadership role with the opportunity to influence how creativity creates competitive advantage across one of the world’s largest coffee businesses.

Key responsibilities:

• Define and lead the global creative vision, operating model, and transformation roadmap across global, regional, and local teams.
• Lead the global creative agency ecosystem, including agency model design, partner selection, performance management, remuneration frameworks, and executive relationships.
• Own enterprise governance of non-working media investment, production economics, sourcing strategies, and operating model decisions.
• Establish global standards for creative quality, speed, governance, compliance, rights management, and efficient content delivery across markets.
• Drive creative innovation and capability building, including modular content, creative automation, GenAI-enabled production, and scalable asset systems.
• Monitor creative and operational performance, translating insights into transformation initiatives, partner actions, and continuous improvement across the organization.

Qualifications

Working at JDE Peet’s is hands‑on, giving you the chance to leave your mark while working together as one team. We’re a fast‑paced company on a mission, focused on what matters most. Our environment demands energy, agility, and bold thinking. If you’re ready to make an impact and grow in a global team, JDE Peet’s is the place for you.

For this role as Global Creative Excellence Director we’re looking for someone who has the following skills and experience:

• Bachelor’s degree in Marketing, Business, Economics, or a related field; Master’s degree preferred.
• 15+ years of leadership experience within global FMCG or consumer-focused organizations across creative, brand communications, integrated marketing, or creative operations.
• Proven track record of leading complex creative ecosystems involving agencies, production partners, and multi-market organizations.
• Strong expertise in creative operating models, agency management, production economics, non-working media governance, and large-scale transformation.
• Demonstrated ability to translate creative investment into measurable business outcomes, including brand growth, communication effectiveness, and operational efficiency.
• Exceptional stakeholder management, influencing, and leadership skills, with experience leading global teams and cross‑market communities.

Company Description

JDE Peet’s is the world’s leading pure‑play coffee company, with a presence in more than 100 markets.