Global Social & Culture Leader

JDE Peet's; Amsterdam; Hybrid; EUR 180,000 - 260,000; Full time

Job summary

JDE Peet’s, the world’s leading pure-play coffee company, seeks a Global Social & Culture Director to shape the social and cultural agenda across a €16 billion business. Lead transformation, governance, and capabilities with cross-functional collaboration across Marketing, Legal, Compliance, and external partners.

The role requires 15+ years in global FMCG or consumer brands, with a proven ability to manage complex social ecosystems and drive brand relevance across markets.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or related field (Master’s preferred).
• 15+ years of leadership experience in global FMCG or consumer-focused organizations.
• Experience leading complex social ecosystems across multiple markets.

Responsibilities

• Define and lead the global social and culture vision, operating model, and transformation roadmap across markets, zones, and clusters.
• Own the global social strategy, including channel roles, editorial principles, always-on engagement, social-first standards, and campaign integration.
• Establish and govern enterprise-wide standards for social, creator, influencer, and cultural engagement, including brand safety, compliance, rights management, and risk mitigation.
• Lead the global BrewLab agenda, setting governance, ways of working, quality standards, and capability expectations across all marketing clusters.
• Drive the global social capability agenda through training, community building, talent development, and maturity uplift across teams and markets.
• Monitor social and cultural performance across the organization, translating insights into interventions, governance actions, and continuous improvement initiatives.

Skills

Leadership

Governance

Cross-functional collaboration

Strategic thinking

Communication

Influence

Education

Bachelor’s degree in Marketing, Business, Economics, or related field

Master’s degree preferred

Job description

JDE Peet’s, the world’s leading pure-play coffee company, seeks a Global Social & Culture Director to shape the social and cultural agenda across a €16 billion business. Lead transformation, governance, and capabilities with cross-functional collaboration across Marketing, Legal, Compliance, and external partners.

The role requires 15+ years in global FMCG or consumer brands, with a proven ability to manage complex social ecosystems and drive brand relevance across markets.