Global Creative Excellence Leader — Scale Brand Growth

JACOBS DOUWE EGBERTS; Amsterdam; Hybrid; EUR 180,000 - 240,000; Full time

Job summary

JDE Peets is seeking a Global Creative Excellence Director to shape how creativity drives growth across Global Coffee Co., leading the enterprise-wide creative agenda across global teams, zones, and markets.Reporting to the Global Creativity & Connections Director, you will define the vision and transformation roadmap that enables world-class brand building at scale.

This role sits at the intersection of creativity, operations, production, and technology, partnering with senior leaders to

Qualifications

• 15+ years of leadership experience within global FMCG or consumer-focused organizations across creative, brand communications, integrated marketing, or creative operations.
• Proven track record of leading complex creative ecosystems involving agencies, production partners, and multi-market organizations.
• Strong expertise in creative operating models, agency management, production economics, non-working media governance, and large-scale transformation.
• Demonstrated ability to translate creative investment into measurable business outcomes, including brand growth and operational efficiency.
• Exceptional stakeholder management, influencing, and leadership skills with global team experience.

Responsibilities

• Define and lead the global creative vision, operating model, and transformation roadmap across global, regional, and local teams.
• Lead the global creative agency ecosystem, including agency model design, partner selection, performance management, remuneration frameworks, and executive relationships.
• Own enterprise governance of non-working media investment, production economics, sourcing strategies, and operating model decisions.
• Establish global standards for creative quality, speed, governance, compliance, rights management, and content delivery across markets.
• Drive creative innovation and capability building, including modular content, creative automation, GenAI-enabled production, and scalable asset systems.
• Monitor creative and operational performance, translating insights into transformation initiatives and continuous improvement.

Skills

Leadership

Agency management

Transformation governance

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Master's degree preferred

Job description

JDE Peets is seeking a Global Creative Excellence Director to shape how creativity drives growth across Global Coffee Co., leading the enterprise-wide creative agenda across global teams, zones, and markets.Reporting to the Global Creativity & Connections Director, you will define the vision and transformation roadmap that enables world-class brand building at scale.

This role sits at the intersection of creativity, operations, production, and technology, partnering with senior leaders to