Global Creative Excellence Director

Jdeprofessional; Amsterdam; Hybrid; EUR 190,000 - 230,000; Full time

Job summary

JDE Peets is seeking a Global Creative Excellence Director to shape the enterprise-wide creative agenda across global teams, zones and markets. You will define vision, operating model, and transformation roadmap to enable world-class brand building at scale.

You will partner with senior leaders across Marketing, Finance, Procurement, agencies, and production partners to drive innovative content delivery, governance, and performance. This is a high-impact role in a leading coffee company.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related field; Master's degree preferred.
• 15+ years of leadership experience within global FMCG or consumer-focused organizations across creative, brand communications, integrated marketing, or creative operations.
• Proven track record of leading complex creative ecosystems involving agencies, production partners, and multi-market organizations.
• Strong expertise in creative operating models, agency management, production economics, non-working media governance, and large-scale transformation.
• Demonstrated ability to translate creative investment into measurable business outcomes, including brand growth, communication effectiveness, and operational efficiency.
• Exceptional stakeholder management, influencing, and leadership skills, with experience leading global teams and cross-market communities.

Responsibilities

• Define and lead the global creative vision, operating model, and transformation roadmap across global, regional, and local teams.
• Lead the global creative agency ecosystem, including agency model design, partner selection, performance management, remuneration frameworks, and executive relationships.
• Own enterprise governance of non-working media investment, production economics, sourcing strategies, and operating model decisions.
• Establish global standards for creative quality, speed, governance, compliance, rights management, and efficient content delivery across markets.
• Drive creative innovation and capability building, including modular content, creative automation, GenAI-enabled production, and scalable asset systems.
• Monitor creative and operational performance, translating insights into transformation initiatives, partner actions, and continuous improvement across the organization.

Skills

Leadership experience

Agency management

Stakeholder management

Creative operating models

Transformation/change management

Measurable business outcomes

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Master's degree preferred

Tools

GenAI-enabled production

Job description

As Global Creative Excellence Director, you will shape how creativity drives growth across Global Coffee Co., leading the enterprise-wide creative agenda across global teams, zones, and markets. Reporting to the Global Creativity & Connections Director, you will define the vision, operating model, and transformation roadmap that enables world-class brand building at scale.

This role sits at the intersection of creativity, operations, production, and technology, ensuring creative investment translates into stronger brand growth, higher-quality communications, and more efficient content delivery. You will partner with senior leaders across Marketing, Finance, Procurement, agencies, and production partners to build a future-fit creative ecosystem. This is a high-impact leadership role with the opportunity to influence how creativity creates competitive advantage across one of the world’s largest coffee businesses.

Key responsibilities:

• Define and lead the global creative vision, operating model, and transformation roadmap across global, regional, and local teams.
• Lead the global creative agency ecosystem, including agency model design, partner selection, performance management, remuneration frameworks, and executive relationships.
• Own enterprise governance of non-working media investment, production economics, sourcing strategies, and operating model decisions.
• Establish global standards for creative quality, speed, governance, compliance, rights management, and efficient content delivery across markets.
• Drive creative innovation and capability building, including modular content, creative automation, GenAI-enabled production, and scalable asset systems.
• Monitor creative and operational performance, translating insights into transformation initiatives, partner actions, and continuous improvement across the organization.

Qualifications

Working at JDE Peets is hands-on, giving you the chance to leave your mark while working together as one team. We're a fast-paced company on a mission, focused on what matters most. Our environment demands energy, agility, and bold thinking. If you're ready to make an impact and grow in a global team, JDE Peets is the place for you.

For this role as Global Creative Excellence Directorwe're looking for someone who has the following skills and experience:

• Bachelor's degree in Marketing, Business, Economics, or a related field; Master's degree preferred.
• 15+ years of leadership experience within global FMCG or consumer-focused organizations across creative, brand communications, integrated marketing, or creative operations.
• Proven track record of leading complex creative ecosystems involving agencies, production partners, and multi-market organizations.
• Strong expertise in creative operating models, agency management, production economics, non-working media governance, and large-scale transformation.
• Demonstrated ability to translate creative investment into measurable business outcomes, including brand growth, communication effectiveness, and operational efficiency.
• Exceptional stakeholder management, influencing, and leadership skills, with experience leading global teams and cross-market communities.

Our DE&I Statement

At JDE Peets we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%.

#unleashyourpossibility #acupofamazing

JDE Peets - now part of Keurig Dr Pepper - is the world's leading pure-play coffee company, with a presence in more than 100 markets. Guided by our 'Reignite the Amazing' strategy, we are focused on brand-led growth across three big bets: Peets, L'OR, and our 10 strategically selected local icons led by Jacobs.

Company Description

Who we are?

We are JDE Peets. We craft coffee for every cup and build brands for every heart.

JDE Peets is the world's leading pure-play coffee company, serving approximately 4,400 cups of coffee per second in more than 100 markets. Guided by our 'Reignite the Amazing' strategy, we are focusing on brand-led growth across three big bets: Peets, L'OR, and Jacobs, alongside a collection of 9 local icons; such as Douwe Egberts, Kenco, Pilao, Old Town, Moccona, Super, Gevalia, Friele, Marcilla. In 2024, JDE Peets generated total sales of EUR 8.8 billion and employed a global workforce of more than 21,000 employees.

What's it like to work at JDE Peets?

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peets, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you'll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.

Come join our team and discover what your cup of amazing can be!