Global Brand Manager & Private Label Lead

Kramp Groep B.V.; Utrecht; Híbrido; EUR 74.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working policy

Travel and home-office allowance

Profit sharing bonus

Training and courses budget

Hybrid work arrangement

Descripción de la vacante

Kramp Groep B.V. is seeking a Brand Manager to strengthen the Kramp brand across international markets. You translate customer needs into a clear brand story, concepts and consistent execution across digital channels, campaigns, events, packaging and spaces.

You will own brand guidelines, lead a private label program with Category Managers, and oversee packaging, labeling and communication. You’ll lead design in Poland, manage a team of seven, and drive collaboration, coaching and innovation.

Formación

• Bachelor’s degree or equivalent professional experience.
• Experience leading and developing a creative team with strong design principles.
• Strong portfolio of brand projects across digital and physical channels including packaging and private label.
• Experience managing creative agencies, budgets and multiple projects.
• Fluent English and willingness to travel regularly to Poland and other Kramp markets.

Responsabilidades

• Strengthen Kramp’s brand positioning and translate into brand plans, concepts and communication across markets and touchpoints.
• Own corporate brand guidelines and visual/sonic identity, delivering clear creative briefs.
• Develop private label branding in partnership with Category Managers, defining relationships with the Kramp brand.
• Oversee packaging and labeling design for Kramp Group with scalable development processes.
• Lead and develop the design function in Poland with day-to-day support from the local design lead.
• Recruitment, performance management and capability development across the team.
• Manage creative agencies and partners, optimize processes with reusable assets, templates, automation and AI.

Conocimientos

Brand management

Creative direction

Leadership

Portfolio development

Agency management

English communication

Travel willingness

Educación

Bachelor’s degree or equivalent

Descripción del empleo

Kramp Groep B.V. is seeking a Brand Manager to strengthen the Kramp brand across international markets. You translate customer needs into a clear brand story, concepts and consistent execution across digital channels, campaigns, events, packaging and spaces.

You will own brand guidelines, lead a private label program with Category Managers, and oversee packaging, labeling and communication. You’ll lead design in Poland, manage a team of seven, and drive collaboration, coaching and innovation.