Brand & Design Director, Global Private Label

Kramp; Varsseveld; Hybrid; EUR 74,000 - 90,000; Full time

Benefits offered by this job

25 vacation days

12 ADV days

Flexible working policy

Travel allowance

Home office allowance

Profit sharing bonus

Training budget

Pension plan

Job summary

Kramp is seeking a Brand Manager to strengthen the brand across international markets. You will translate customer needs into a compelling brand story and ensure consistency across digital channels, campaigns, events, packaging, and physical spaces.

You will lead the design function in Poland, oversee packaging and labelling, and partner with Category Managers to develop private label branding and propositions.

Qualifications

• Bachelor's degree or equivalent in brand management or related field.
• Experience leading a creative team and managing design processes.
• Strong portfolio across digital and physical channels, including private label.
• Experience managing agencies, budgets and multiple projects.
• Fluent English; willingness to travel to Poland and other Kramp markets.

Responsibilities

• Strengthen Kramp’s brand positioning and translate it into clear brand plans and concepts.
• Own the corporate brand guidelines and visual/sonic identity, with clear briefs.
• Develop private label branding in partnership with Category Managers and packaging.
• Oversee packaging and labelling design for Kramp Group with quality control.
• Lead and develop the design function in Poland with a local design lead.
• Recruitment, performance management, coaching and capability development.
• Manage agencies and partners, improve processes with reusable assets and AI.

Skills

Brand management

Creative direction

People leadership

English fluent

Travel willingness

Education

Bachelor's degree or equivalent professional experience

Job description

Kramp is seeking a Brand Manager to strengthen the brand across international markets. You will translate customer needs into a compelling brand story and ensure consistency across digital channels, campaigns, events, packaging, and physical spaces.

You will lead the design function in Poland, oversee packaging and labelling, and partner with Category Managers to develop private label branding and propositions.