Brand Manager

Kramp; Utrecht; Hybrid; EUR 74,000 - 90,000; Full time

Benefits offered by this job

Flexible working policy

Travel and home-office allowance

Profit sharing bonus

Training and courses budget

Hybrid work arrangement

Job summary

Kramp Groep B.V. is seeking a Brand Manager to strengthen the Kramp brand across international markets. You translate customer needs into a clear brand story, concepts and consistent execution across digital channels, campaigns, events, packaging and spaces.

You will own brand guidelines, lead a private label program with Category Managers, and oversee packaging, labeling and communication. You’ll lead design in Poland, manage a team of seven, and drive collaboration, coaching and innovation.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• Experience leading and developing a creative team with strong design principles.
• Strong portfolio of brand projects across digital and physical channels including packaging and private label.
• Experience managing creative agencies, budgets and multiple projects.
• Fluent English and willingness to travel regularly to Poland and other Kramp markets.

Responsibilities

• Strengthen Kramp’s brand positioning and translate into brand plans, concepts and communication across markets and touchpoints.
• Own corporate brand guidelines and visual/sonic identity, delivering clear creative briefs.
• Develop private label branding in partnership with Category Managers, defining relationships with the Kramp brand.
• Oversee packaging and labeling design for Kramp Group with scalable development processes.
• Lead and develop the design function in Poland with day-to-day support from the local design lead.
• Recruitment, performance management and capability development across the team.
• Manage creative agencies and partners, optimize processes with reusable assets, templates, automation and AI.

Skills

Brand management

Creative direction

Leadership

Portfolio development

Agency management

English communication

Travel willingness

Education

Bachelor’s degree or equivalent

Job description

We are looking for a Brand Manager to strengthen the Kramp brand and bring it to life across our international markets.

You combine brand development, creative direction and people leadership. You translate customer needs and business priorities into a clear brand story, strong creative concepts and consistent execution across digital channels, campaigns, events, physical spaces and packaging.

Private label is an integral part of your role. Working closely with Category Managers, you develop clear brand propositions and translate these into distinctive identities, packaging and communication.

Your role

• Strengthen Kramp’s brand positioning and translate it into clear brand plans, creative concepts and communication, ensuring consistent brand expression across markets, channels and customer touchpoints.
• Own the corporate brand guidelines and visual and sonic identity, translating commercial priorities and customer insights into clear creative briefs and relevant communication.
• Develop private label brand positioning and identities in partnership with Category Managers, defining their relationship with the Kramp brand and translating commercial assortment strategy and Good / Better / Best principles into customer propositions, branding and packaging.
• Oversee packaging and labelling design for Kramp Group, ensuring consistency, production quality and compliance, while building a scalable approach to packaging development.
• Lead and develop the design function in Poland, with day‑to‑day support from the local design lead, setting clear objectives, creative standards and responsibilities.
• Take responsibility for recruitment, performance management, coaching and capability development, fostering collaboration, ownership and constructive feedback across the team.
• Manage creative agencies and specialist partners, align priorities with available resources, and improve creative processes through reusable assets, templates, automation and AI, while ensuring best practices and translating relevant developments in design and technology into practical improvements.

Your Team

You are part of the Brand & Digital leadership team and lead the design function in Poland, supported by a local design lead, you will lead a team of 7 design professionals based in Poland and the Netherlands.

Who are you?

You bring creative judgement, clear communication and the ability to turn strategy into action. You build strong relationships across countries and functions, while remaining comfortable setting direction and making choices.

You are organized, calm under pressure and focused on helping people deliver their best work.

You have:

• A bachelor’s degree or equivalent professional experience, with relevant experience in brand management, creative direction or brand design.
• Experience leading and developing a creative team, with a strong understanding of design principles, production processes and creative tools.
• A strong portfolio of brand projects across digital and physical channels, including experience with private label, packaging and labelling.
• Experience managing creative agencies, budgets and multiple projects.
• Fluent written and spoken English, and willingness to travel regularly to Poland and other Kramp markets.

What do we offer?

At Kramp, we believe meaningful rewards help people grow, perform, and thrive. Our reward package is designed to be fair, transparent, and competitive, giving you confidence and support to do your best work.

We offer an attractive salary of€6,597 - €8,063 gross per month,depending on your experience, qualifications and location. The compensation package also includes 8% holiday allowance.

You can count on:

• 25 vacation days and 12 ADV days
• Flexible working policy in hours and location
• Travel- and working from home allowance
• Profit sharing bonus
• Great budget for training and courses

We believe flexibility fuels performance, well‑being, and long‑term success. That’s why we offer a hybrid working arrangement that allows you to work from home two days a week and from our offices in Varsseveld or Utrecht on the other three. This gives you greater control over your work‑life balance.

About us

Thanks to our ambitions we are active throughout Europe: a leading position in the agricultural market for parts. We heavily invest in E‑Business and innovations. Our aim is to make it easy for our customers to run their business. Working at Kramp means working with over 3500 international colleagues. The people at Kramp are enthusiastic, professional and involved. We speak our customers’ language, understand their challenges and earn their trust to exceed their expectations. Our promise “It’s that easy” is embedded in our culture and DNA.

Working at Kramp means:

… you belong here! Being part of our open business community

… your work makes a difference! Have an impact on what matters

… you will develop and realize! Learn and realize your potential

Do you have a question about this role? Please do not hesitate to contact Eirini Dragoumanou, Talent Acquisition Specialist, [e-mail]

BEWERBEN

Interview

ANGEBOT

Onboarding