Global Brand Lead - Private Label & Creative Strategy

KH01 Kramp Groep B.V.; Utrecht; Hybrid; EUR 74,000 - 90,000; Full time

Benefits offered by this job

25 vacation days

12 ADV days

Flexible working policy in hours and 3

Travel- and home-office allowance

Profit sharing bonus

Training budget

Generous pension plan

Hybrid work arrangement

Job summary

Kramp Groep B.V. is seeking a Brand Manager to strengthen the Kramp brand across international markets.

You will combine brand development, creative direction and people leadership to translate customer insights into a clear story and consistent execution across digital channels, campaigns, events, packaging and private label. You will lead a design team in Poland and the Netherlands (7 design professionals) with daily guidance from a local design lead, and recruit and coach for high

Qualifications

• Bachelor's degree or equivalent professional experience in brand management, creative direction or brand design.
• Experience leading and developing a creative team with strong understanding of design principles and production processes.
• A strong portfolio of brand projects across digital and physical channels including private label, packaging and labeling.
• Experience managing creative agencies, budgets and multiple projects.
• Fluent written and spoken English; willingness to travel regularly to Poland and other Kramp markets.

Responsibilities

• Strengthen Kramp’s brand positioning and translate into clear brand plans, creative concepts and communication.
• Own corporate brand guidelines and visual and sonic identity across markets and touchpoints.
• Develop private label brand identities in partnership with Category Managers and translate assortment strategy into propositions.
• Oversee packaging and labeling design for Kramp Group with scalable development and compliant production.
• Lead and develop the design function in Poland with day-to-day support from the local design lead, and recruit and coach the team.
• Manage creative agencies and partners, align priorities with resources, and improve processes with templates, automation and AI.

Skills

Brand management

Creative direction

People leadership

Stakeholder management

English fluency

Willing to travel

Education

Bachelor's degree

Job description

Kramp Groep B.V. is seeking a Brand Manager to strengthen the Kramp brand across international markets.

You will combine brand development, creative direction and people leadership to translate customer insights into a clear story and consistent execution across digital channels, campaigns, events, packaging and private label. You will lead a design team in Poland and the Netherlands (7 design professionals) with daily guidance from a local design lead, and recruit and coach for high