Strategic Brand Leader

Karsten International; Amsterdam; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Excellent pension scheme

Travel allowance or OV card

13th month & 8% holiday pay

Daily fresh lunch and great coffee

OpenUp for mental well-being

Job summary

Karsten International is seeking a Brand Manager in Amsterdam to shape brand look, feel, and performance. You will translate insights into brand concepts and ensure consistent execution across Studio, Marketing, and Commercial teams.

You will define creative direction, develop structured briefs, and lead cross-functional collaboration to align all brand activities with strategy and business goals.

Qualifications

• Experience in brand management, brand marketing, or brand strategy.
• Proven ability to develop and execute integrated brand campaigns.
• Strong commercial acumen with a retailer/shopping perspective.
• Experience leading brand development, repositioning, or rebranding initiatives.
• Ability to translate market insights into clear and actionable creative direction.
• Excellent project management and stakeholder management skills.
• Experience working with cross-functional teams.

Responsibilities

• Lead market research to track consumer behavior, trends, and opportunities.
• Define target audiences and analyze competitors to strengthen positioning.
• Drive brand identity evolution and ensure consistency across touchpoints.
• Collaborate cross-functionally with Marketing, Design, Buying, and Sales to ensure execution.

Skills

Brand management

Brand marketing

Brand strategy

Cross-functional collaboration

Commercial acumen

Creative direction

Project management

Job description

Karsten International is seeking a Brand Manager in Amsterdam to shape brand look, feel, and performance. You will translate insights into brand concepts and ensure consistent execution across Studio, Marketing, and Commercial teams.

You will define creative direction, develop structured briefs, and lead cross-functional collaboration to align all brand activities with strategy and business goals.