Freelance CRM Data Analyst: Drive CLV & European Growth

Mr-Marvis-; Amsterdam; On-site; EUR 124,000 - 158,000; Full time

Job summary

MR MARVIS, Amsterdam-based menswear brand, seeks a Freelance CRM Data Analyst to translate complex customer data into growth strategies across Europe from our Amsterdam HQ. You will build reporting models, analyze CLV drivers, and map cohorts to guide retention and campaigns.

Proficiency in BI tools is essential, and the role sits in the Customer Strategy team. You’ll work on automated dashboards and clear CLV performance scorecards for leadership and cross-functional teams.

Qualifications

• Strong quantitative background with experience in data analytics for ecommerce brands.
• Ability to map customer cohorts, analyze CLV drivers, and translate data into strategy.
• Hands-on in building automated BI dashboards and reporting architectures.
• Experience with CRM/data roles in D2C or consumer brands is preferred.
• Experience with predictive modeling and RFM segmentation is a plus.

Responsibilities

• Analyze customer buying behavior, repeat purchases, and lifecycle trends to map CLV cohorts.
• Derive insights on CLV drivers to improve campaigns, flows, and retention.
• Build and manage RFM models and segmentation to target campaigns.
• Design and maintain automated dashboards delivering CLV reports to leadership.

Skills

Cohort mapping

CLV analysis

RFM modeling

BI dashboards

Data storytelling

Looker

Tableau

PowerBI

Omni

E-commerce data

Education

Econometrics

Statistics

Business Analytics

Tools

Looker

Tableau

Omni

PowerBI

Hightouch

Job description

MR MARVIS, Amsterdam-based menswear brand, seeks a Freelance CRM Data Analyst to translate complex customer data into growth strategies across Europe from our Amsterdam HQ. You will build reporting models, analyze CLV drivers, and map cohorts to guide retention and campaigns.

Proficiency in BI tools is essential, and the role sits in the Customer Strategy team. You’ll work on automated dashboards and clear CLV performance scorecards for leadership and cross-functional teams.