Freelance CRM Data Analyst

Mr-Marvis-; Amsterdam; On-site; EUR 124,000 - 158,000; Full time

Job summary

MR MARVIS, Amsterdam-based menswear brand, seeks a Freelance CRM Data Analyst to translate complex customer data into growth strategies across Europe from our Amsterdam HQ. You will build reporting models, analyze CLV drivers, and map cohorts to guide retention and campaigns.

Proficiency in BI tools is essential, and the role sits in the Customer Strategy team. You’ll work on automated dashboards and clear CLV performance scorecards for leadership and cross-functional teams.

Qualifications

• Strong quantitative background with experience in data analytics for ecommerce brands.
• Ability to map customer cohorts, analyze CLV drivers, and translate data into strategy.
• Hands-on in building automated BI dashboards and reporting architectures.
• Experience with CRM/data roles in D2C or consumer brands is preferred.
• Experience with predictive modeling and RFM segmentation is a plus.

Responsibilities

• Analyze customer buying behavior, repeat purchases, and lifecycle trends to map CLV cohorts.
• Derive insights on CLV drivers to improve campaigns, flows, and retention.
• Build and manage RFM models and segmentation to target campaigns.
• Design and maintain automated dashboards delivering CLV reports to leadership.

Skills

Cohort mapping

CLV analysis

RFM modeling

BI dashboards

Data storytelling

Looker

Tableau

PowerBI

Omni

E-commerce data

Education

Econometrics

Statistics

Business Analytics

Tools

Looker

Tableau

Omni

PowerBI

Hightouch

Job description

Turn complex customer data into practical growth strategies that help MR MARVIS expand across Europe from our Amsterdam HQ.

As Freelance CRM Data Analyst, you’ll help us understand who our customers are, how they behave, and what keeps them coming back. Sitting in the Customer Strategy team, you’ll build our reporting models, map cohort behaviors, analyze CLV drivers and killers and translate raw data into clear strategies that drive Customer Lifetime Value (CLV).

About MR MARVIS

MR MARVIS is an Amsterdam-based menswear brand, dedicated to creating the perfect shorts, trousers and tops. As a Certified B Corporation, we’re proud to be part of a community of companies working together for change, and taking part in collective action to advocate for a shared goal of a global economy that benefits people and the planet.

What started in 2016 with three founders has now grown into a team of 300+ people representing 40+ nationalities. Having established a strong online presence across Europe, we’re now growing our international retail network. Today, you’ll find us in cities such as Amsterdam, Berlin, Paris and London.

We make slow fashion, with timeless design and craftsmanship at the centre. We are dedicated to doing better every day, creating value for our team, our suppliers, our customers, and everyone who interacts with our business.

What you’ll do

• Customer Intelligence & cohort mapping: Analyse customer buying behavior, repeat purchase rates, and lifecycle trends to map clear customer CLV cohorts and uncover growth opportunities.




• CLV & retention strategy: Extract practical insights on CLV drivers and killers from complex customer datasets to improve campaign structures, lifecycle flows, and long-term retention.




• Predictive & RFM analytics: Build and manage RFM models and segmentation frameworks to help marketing teams target the right customer segments effectively.




• Reporting architecture & automation: Design and maintain automated dashboards in modern BI tools (Omni), delivering clear CLV performance reports and score cards to leadership and cross-functional teams.

What you bring

Essential

• You charge an hourly rate of €90 - €115




• Strong hands‑on experience as a Data, CRM, or BI Analyst within e‑commerce, D2C retail, or consumer brands.




• A solid quantitative foundation through education or experience in Econometrics, Statistics, Business Analytics, or a related field.




• Skills and practical experience in using modern visualization tools (e.g., Looker, Tableau, Omni, PowerBI) to build automated dashboards.




• Proven ability to analyze customer cohorts, repeat purchase rates, and lifecycle retention metrics.




• Hands‑on experience with predictive modeling, RFM segmentation, and advanced CLV analysis.




• Practical mindset with the ability to explain complex data clearly to non‑technical teams.

Nice to have

• Experience with CDPs, reverse ETL tools (e.g., Hightouch), or e‑commerce migrations (e.g., Shopify).

MR MARVIS is an equal opportunity employer. We are committed to nurturing an inclusive environment for all current and potential employees. A diversity of backgrounds, cultures, and perspectives is essential in helping us maintain our momentum. So no matter where you’re from, who you love, or what you believe in, we welcome you to be your true self at MR MARVIS.