Freelance CRM Data Analyst

Mr Marvis; Amsterdam; On-site; EUR 124,000 - 158,000; Part time

Job summary

MR MARVIS is seeking a freelance CRM Data Analyst to translate complex customer data into practical growth strategies from our Amsterdam HQ. You will build reporting models, map cohort behaviors, and translate CLV drivers into actionable strategies that boost Customer Lifetime Value.

You will work in the Customer Strategy team with hands-on experience in e-commerce analytics, incorporating Looker/Tableau/Power BI to deliver automated dashboards for leadership and cross-functional teams across

Qualifications

• Solid foundation in data analytics applied to CRM and e-commerce.
• Experience turning data into actionable insights for growth.
• Ability to build and explain CLV, retention and cohort analyses.

Responsibilities

• Develop reporting models and dashboards to track CLV and retention.
• Map customer cohorts and identify growth opportunities across Europe.
• Build predictive models and RFM analyses for targeting campaigns.
• Automate reporting architecture and scorecards for leadership.

Skills

CRM analytics

Data analysis

BI tools

E-commerce knowledge

CLV analysis

Education

Econometrics or Statistics

Business Analytics

Tools

Looker

Tableau

Power BI

Omni

Job description

Turn complex customer data into practical growth strategies that help MR MARVIS expand across Europe from our Amsterdam HQ.

As Freelance CRM Data Analyst, you'll help us understand who our customers are, how they behave, and what keeps them coming back. Sitting in the Customer Strategy team, you'll build our reporting models, map cohort behaviors, analyze CLV drivers and killers and translate raw data into clear strategies that drive Customer Lifetime Value (CLV).

About MR MARVIS

MR MARVIS is an Amsterdam-based menswear brand, dedicated to creating the perfect shorts, trousers and tops. As a Certified B Corporation, we're proud to be part of a community of companies working together for change, and taking part in collective action to advocate for a shared goal of a global economy that benefits people and the planet.

What started in 2016 with three founders has now grown into a team of 300+ people representing 40+ nationalities. Having established a strong online presence across Europe, we're now growing our international retail network. Today, you'll find us in cities such as Amsterdam, Berlin, Paris and London.

We make slow fashion, with timeless design and craftsmanship at the centre. We are dedicated to doing better every day, creating value for our team, our suppliers, our customers, and everyone who interacts with our business.

What You'll Do

• Customer Intelligence & cohort mapping: Analyse customer buying behavior, repeat purchase rates, and lifecycle trends to map clear customer CLV cohorts and uncover growth opportunities.
• CLV & retention strategy: Extract practical insights on CLV drivers and killers from complex customer datasets to improve campaign structures, lifecycle flows, and long-term retention.
• Predictive & RFM analytics: Build and manage RFM models and segmentation frameworks to help marketing teams target the right customer segments effectively.
• Reporting architecture & automation: Design and maintain automated dashboards in modern BI tools (Omni), delivering clear CLV performance reports and score cards to leadership and cross-functional teams.

Essential

What you bring

• You charge an hourly rate of €90 - €115
• Strong hands-on experience as a Data, CRM, or BI Analyst within e-commerce, D2C retail, or consumer brands.
• A solid quantitative foundation through education or experience in Econometrics, Statistics, Business Analytics, or a related field.
• Skills and practical experience in using modern visualization tools (e.g., Looker, Tableau, Omni, PowerBI) to build automated dashboards.
• Proven ability to analyze customer cohorts, repeat purchase rates, and lifecycle retention metrics.
• Hands-on experience with predictive modeling, RFM segmentation, and advanced CLV analysis.
• Practical mindset with the ability to explain complex data clearly to non-technical teams.

Nice to have

• Experience with CDPs, reverse ETL tools (e.g., Hightouch), or e-commerce migrations (e.g., Shopify).

MR MARVIS is an equal opportunity employer. We are committed to nurturing an inclusive environment for all current and potential employees. A diversity of backgrounds, cultures, and perspectives is essential in helping us maintain our momentum. So no matter where you're from, who you love, or what you believe in, we welcome you to be your true self at MR MARVIS.