Fractional AI Marketing Leader for Consumer Growth

lighting; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Job summary

Signify is seeking an experienced consumer marketing leader to drive AI strategy for Consumer Marketing. You will define and maintain an AI roadmap, identify high-value AI use cases, and translate capabilities into opportunities for the business.

You will also build and test AI-enabled workflows with marketing teams and establish guardrails for responsible AI across the organization. You will develop business cases, measure impact, and collaborate with Data, Digital and IT teams to scale AI

Responsibilities

• Define and maintain an AI roadmap for Consumer Marketing.
• Identify and prioritise high-value AI use cases based on consumer impact, commercial value, feasibility and scalability.
• Translate emerging AI capabilities, including Generative AI, LLMs and agentic AI, into relevant opportunities for Consumer Marketing.
• Advise marketing leadership on how AI could change the way we understand consumers, build brands and execute marketing.
• Establish appropriate principles and guardrails for the responsible use of AI across Consumer Marketing.
• Develop clear business cases and success measures for AI initiatives.
• Work directly with marketing teams to identify real consumer and business problems that can be improved through AI.
• Personally prototype and test AI solutions, rather than only providing recommendations.
• Build and optimise AI-enabled workflows using LLMs, Generative AI, AI agents and other relevant technologies.
• Experiment rapidly with emerging AI tools and approaches and determine what is genuinely valuable for the business.
• Develop proof-of-concepts and minimum viable solutions that can be tested with end users.
• Work with internal Data, Digital and IT teams where technical development, data or integration is required.
• Move successful experiments from pilot to adoption to scale.
• Measure the impact of solutions on speed, quality, productivity, effectiveness and commercial performance.

Job description

Signify is seeking an experienced consumer marketing leader to drive AI strategy for Consumer Marketing. You will define and maintain an AI roadmap, identify high-value AI use cases, and translate capabilities into opportunities for the business.

You will also build and test AI-enabled workflows with marketing teams and establish guardrails for responsible AI across the organization. You will develop business cases, measure impact, and collaborate with Data, Digital and IT teams to scale AI