[Interim] AI Marketing Transformation Consultant

Riverflex; Amsterdam; On-site; EUR 70,000 - 90,000; Full time

Job summary

A leading consultancy firm in Amsterdam is seeking an experienced AI Marketing Transformation Consultant to drive AI-driven marketing campaigns for a major FMCG client. The role involves leading campaign execution, advising on AI adoption, and collaborating with cross-functional teams. Ideal candidates will have a strong background in marketing leadership and hands-on AI experience. Competitive compensation and opportunities for growth are included.

Qualifications

• Proven track record in running AI-driven campaigns.
• Background as a marketing leader or transformation consultant.
• Strong understanding of AI tools.

Responsibilities

• Lead the design and execution of AI-driven marketing campaigns.
• Advise on AI adoption across marketing functions.
• Assess creative and brand risks.

Skills

Running AI-driven campaigns

Understanding AI tools

Strategic mindset

Communication of ROI

Tools

MidJourney

Runway

Adobe Firefly

Stable Diffusion

Job description

About the Role
Riverflex is seeking an AI Marketing Transformation Consultant to join our project team supporting a leading FMCG client in the Netherlands. This role is designed for marketing leaders, creative directors, or consultants who have successfully led or advised on AI-driven marketing campaigns and can help transform how brands adopt and scale AI across their marketing operations.

As a consultant, you will:

• Lead the design and execution of AI-driven marketing campaigns – from ideation to delivery – ensuring they align with brand strategy, creative direction, and measurable business outcomes.

• Advise on AI adoption across marketing functions – guiding client teams on where and how to apply AI to unlock new capabilities in content creation, personalization, customer engagement, and efficiency.

• Evaluate ROI and operational impact of AI-driven campaigns versus traditional methods (e.g., cost and time savings compared to traditional photoshoots or media production).

• Assess creative and brand risks – identifying ethical considerations, brand safety concerns, and guardrails for AI-generated content.

• Recommend and implement tools and workflows – leveraging leading platforms such as MidJourney, Runway, Adobe Firefly, Stable Diffusion, and others to build scalable processes.

• Collaborate with cross-functional teams – working closely with marketing, creative, digital, and data/tech stakeholders to embed AI into the client’s marketing strategy.

What We’re Looking For

• Proven track record in running AI-driven campaigns (bonus: in FMCG or food industry).

• Background as a marketing leader, creative director, or transformation consultant with hands-on AI experience.

• Strong understanding of AI tools, workflows, and creative processes.

• Ability to quantify and communicate ROI of AI in marketing.

• Strategic mindset with hands-on execution skills – able to both advise and implement.