First Gen: Perfect Store Intern

PepsiCo Inc.; Utrecht; On-site; EUR 5,600 - 7,300; Full time

Benefits offered by this job

550€/month internship stipend

Travel reimbursement

Work-from-home toolkit

Mentorship and hands-on experience

Job summary

PepsiCo BeNeLux offers an internship program for (near-)graduates in the Netherlands, January/February to July 2027. You’ll work on research, data analysis, and translating shopper insights into in-store actions, with mentorship and hands-on experience.

You’ll join a group of around 30 interns, gaining experience across Sales, Category Management, and Marketing, with compensation of 550€/month and travel reimbursement. English and Dutch required, study or recent graduation within 3 months.

Qualifications

• Curiosity about shoppers, consumer behavior, market trends and AI.
• Strong data-analysis skills and enjoy working with data to uncover insights.
• Solid Excel and PowerPoint skills; Power BI is a plus.
• Able to translate analyses into clear, actionable recommendations.
• Proactive, takes initiative and drives projects from idea to execution.
• Strong communicator who can present findings to stakeholders.
• Detail-oriented and organized to manage multiple priorities.
• Fluent in Dutch and English.

Responsibilities

• Work with NielsenIQ data and internal data to identify market opportunities and growth drivers.
• Analyze category, shopper and customer data and translate insights into recommendations.
• Support the development of Perfect Store strategies by identifying ideal assortment and shelf layout.
• Contribute to improvement projects that make processes smarter and faster.
• Spot trends by monitoring market developments and shopper behavior.
• Visit retailers and Away From Home customers to observe execution and identify opportunities.
• Experiment with tools from Excel, Power BI, to AI-powered insights.
• Help develop and maintain the Picture of Success Playbook for Retail and Away From Home channels.
• Create presentations and recommendations for internal stakeholders and customer-facing projects.
• Collaborate with Sales, Category Management, Revenue Management, and Shopper Marketing to bring insights to life.

Skills

Shoppers insights

Data analysis

Excel

PowerPoint

Power BI

Communication

Proactive

Team collaboration

Dutch & English

Education

Current student or recent graduate (0–3 months after graduation)

Tools

Excel

Power BI

Job description

Overview

Winter term: January/February to July 2027 Pepsi, Lay’s, Quaker, Doritos — hungry for more than just great flavors?

Experience what it’s like to shape the future of iconic brands and step into a workplace where culture, creativity, and collaboration drive everything we do.

Every 6 months, PepsiCo BeNeLux welcomes new talent just like you. Our internship program for (near-)graduates offers meaningful projects, mentorship and plenty of opportunities to grow your skills through hands‑on experience. It’s not just on‑the‑job learning, but a chance to develop both personally and professionally.

Join our group of around 30 interns and become part of a community where your voice and perspective matter.

Responsibilities

During this internship, you’ll get a mix of research, creative thinking, and hands‑on data work. You will play an active role in helping us translate shopper, category, and channel insights into winning in‑store execution. For example, you will:

• Work with NielsenIQ data and internal business data to identify market opportunities and growth drivers.
• Analyze category, shopper, and customer data and translate insights into clear recommendations for the business.
• Support the development of Perfect Store strategies by identifying what an ideal assortment, shelf layout, and in‑store execution should look like.
• Contribute to (or even lead!) improvement projects that make our processes smarter, faster, and more innovative.
• Spot trends by staying up to date on developments in the market, shopper behavior, and category performance.
• Visit retailers and Away From Home customers to understand how strategies are executed in practice and identify opportunities for improvement.
• Experiment with tools, from advanced Excel features and Power BI dashboards to AI‑powered insights and automation.
• Support the team in developing and maintaining the Picture of Success Playbook for both Retail and Away From Home channels.
• Help create compelling presentations and recommendations for internal stakeholders and customer‑facing projects.
• Collaborate with colleagues from Sales, Category Management, Revenue Management, and (Shopper) Marketing to bring insights to life.

What You Can Expect

• A supportive team that will encourage your professional growth and development.
• An opportunity to be meaningful and impactful within your work and projects.
• A community of interns - offering additional support, the opportunity to build connections, workshops and much more.
• Internship compensation of 550€/month and travel reimbursement.
• Work-from-home toolkit.

Qualifications

• You have a natural curiosity about shoppers, consumer behavior, market trends, and emerging technologies such as AI.
• You are analytically strong and enjoy working with data to uncover insights and opportunities.
• You have solid Microsoft Excel and PowerPoint skills; experience with Power BI is a plus.
• You are comfortable working with numbers and enjoy understanding the story behind the data.
• You take initiative, are proactive, and enjoy driving projects independently from idea to execution.
• You are a strong communicator and can translate complex analyses into clear, actionable recommendations.
• You are detail-oriented, work in a structured way, and can manage multiple priorities in a fast‑paced FMCG environment.
• You enjoy collaborating with different functions and stakeholders.
• You have an entrepreneurial mindset and are always looking for ways to improve processes and ways of working.
• You are interested in Category Management, Perfect Store, Shopper Insights, and commercial strategy.
• You are eager to learn, challenge existing ways of working, and make a tangible impact within an energetic, commercial, and super fun team.
• You have a good command of both Dutch and English, spoken and written.
• You are currently studying or have recently graduated (up to a maximum of 3 months after graduation).

Careers To Smile About

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem‑solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Want more info? Check out www.pepsico.com!