First Gen: Food Brand Marketing Intern (Lay's)

PepsiCo Inc.; Utrecht; On-site; EUR 6,100 - 8,400; Part time

Benefits offered by this job

Internship stipend 550€/month

Travel reimbursement

Work-from-home toolkit

Job summary

PepsiCo in Utrecht seeks a marketing-oriented intern for the winter term (January/February to July 2027). You will help bring products to market, manage projects, and collaborate with external agencies.

The role offers mentorship and hands-on experience in a dynamic consumer goods environment. You’ll work closely with a team of interns, receive a monthly stipend of 550€ and travel reimbursement, and have opportunities to grow professionally while contributing to iconic brands like Lay’s and

Qualifications

• You are a bachelor’s/master’s student or recent graduate focused on business/marketing.
• Fluent in Dutch and English; knowledge of French is a bonus.
• Able to come to our Utrecht offices three days a week.

Responsibilities

• Play a key role in ensuring new products are ready to be launched.
• Project planning and cross-functional stakeholder management.
• Coordinate with external agencies from briefing to plan execution.
• Manage marketing projects including website, giveaways, sampling, and tracking.
• Gain knowledge of brand management from creation to implementation.

Skills

Dutch fluency

English fluency

Initiative

Organizational skills

Marketing interest

Business/Marketing student

Recent graduate eligibility

Education

Bachelor's/Master's student or recent graduate

Job description

Overview

Winter term:January/February to July 2027

Pepsi, Lay’s, Quaker, Doritos—hungry for morethanjust greatflavors?

Experience whatit’slike to shape the future of iconic brands and step into a workplace where culture, creativity, and collaboration drive everything we do.

Every 6months, PepsiCoBeNeLuxwelcomes newtalentjustlike you. Ourinternshipprogram for (near-)graduates offers meaningful projects,mentorshipandplenty of opportunities to grow your skills through hands‑on experience.It’snot juston-the-job learning, but a chance to develop both personally and professionally.

Joinour group of around 30 internsand become part of a community where your voice and perspective matter.

Responsibilities

RESPONSIBILITIES

• Have you ever wondered how new products come to market? You will play an important role in making sure new products are ready to be launched!
• Project planning & cross-functional stakeholder management.
• You will work closely with external agencies, from briefing to plan execution, e.g. influencer agencies, artwork agencies, sampling agencies, digital agencies and media agencies.
• You’ll be able to manage your own marketing projects, from website, giveaways and sampling to brand and performance tracking.
• After the internship, you will have broad knowledge of brand management, from creation to implementation to strategies and campaigns.

In short, a great opportunity that offers you a lot of responsibility and gives you the chance to gain practical marketing experience.

WHAT YOU CAN EXPECT

• A supportive team that will encourage your professional growth and development
• An opportunity to be meaningful and impactful within your work and projects
• A community of interns - offeringadditional support, the opportunity to build connections, workshops and much more
• Internship compensation of 550€/month and travel reimbursement
• Work-from-home toolkit

Qualifications

WHAT WE’RE LOOKING FOR

• You confidently take initiative and start your own projects and you see every new task as a great opportunity to learn.
• You’re organized whilst balancing different projects running simultaneously and have a result-oriented focus.
• You have a passion for the food and FMCG industry.
• You are a bachelor’s/master’s student or recent graduate focused on business/marketing.
• You are fluent in Dutch and English (good knowledge of French is a bonus).
• You are able to come to our offices in Utrechtthree days a week.
• You are currently studying or have recently graduated (max. 3 months post-graduation)

YOUR RECRUITMENT JOURNEY

• Phone screening with one of our recruiters
• Interview at our office/online
• Offer:You’rehired!
• Welcome to PepsiCo

CAREERS TO SMILE ABOUT

At PepsiCo,you’lldiscover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role,you’llbe part of a global community that values your ideas and empowers you to make animpact, on your career and on the world around you.

Want more info? Check out www.pepsico.com!