First Gen: Category Management Intern

PepsiCo; Utrecht; On-site; EUR 5,200 - 7,100; Full time

Benefits offered by this job

Internship compensation 550€/month

Travel reimbursement

Work-from-home toolkit

Job summary

PepsiCo BeNeLux invites interns to shape the future of iconic brands through hands-on data work and market research. You’ll collaborate with Marketing, Sales and Insights, supported by mentorship and a community of peers, while contributing to real projects.

You’ll gain experience with Nielsen and YouGov data, develop insights, and present analyses to Category Managers. The term runs Jan/Feb 2027 through July 2027, with compensation of 550€ per month and travel reimbursement.

Qualifications

• Curious about people, behavior, trends and tools like Excel and AI.
• Not afraid of data and wants to understand what happens behind the numbers.
• Takes initiative and can drive a project independently.
• Strong communicator who presents insights clearly to different teams.
• Structured yet flexible to pace of FMCG.
• English proficiency required.
• Collaborates with Marketing, Sales and Insights; reports to Category Management Lead.
• Studying or recently graduated (≤3 months).

Responsibilities

• Work with Nielsen, YouGov, Albert Heijn & Jumbo data to uncover shopper behavior and market opportunities.
• Analyze customer-specific data and translate insights into clear recommendations.
• Prepare customer meetings with Category Managers — deliver strong analyses and sharp visuals.
• Contribute to improvement projects that make processes smarter, faster, or more innovative.
• Spot trends: stay up-to-date with market developments in categories.
• Experiment with tools, from advanced Excel features to AI-powered insights.
• Conduct deep dives into retailers, perform in-store research, and analyze shopper behavior.

Skills

Curiosity

Data-driven

Initiative

Communication

Structured working

English proficiency

Collaboration (Marketing, Sales, &

Education

Currently studying or recent graduate (≤3 months)

Tools

Excel

AI

Job description

Overview

Winter term:January/February to July 2027

Pepsi, Lay’s, Quaker, Doritos—hungry for more thanjust greatflavors?

Experience whatit’slike to shape the future of iconic brands and step into a workplace where culture, creativity, and collaboration drive everything we do.

Every 6months, PepsiCoBeNeLuxwelcomes newtalentjustlike you. Ourinternshipprogram for (near-)graduates offers meaningful projects,mentorshipandplenty of opportunities to grow your skills through hands‑on experience.It’snot juston-the-job learning, but a chance to develop both personally and professionally.

Joinour group of around 30 internsand become part of a community where your voice and perspective matter.

Responsibilities

RESPONSIBILITIES

During this internship, you’ll get a mix of research, creative thinking, and hands‑on data work.

For example, you will:

• Work with Nielsen, YouGov, Albert Heijn & Jumbo data to uncover shopper behavior and market opportunities.
• Analyze customer‑specific data and translate insights into clear recommendations.
• Prepare customer meetings together with Category Managers — you’ll deliver strong analyses and sharp visuals.
• Contribute to (or even lead!) improvement projects that make our processes smarter, faster, or more innovative.
• Spot trends: you stay up‑to‑date with developments in the market and within categories.
• Experiment with tools, from advanced Excel features to AI‑powered insights.
• Conduct deep dives into retailers, perform in‑store research, and analyze shopper behavior.

In short: you help us understand what’s happening on the shop floor — and why.

WHAT YOU CAN EXPECT

• A supportive team that will encourage your professional growth and development
• An opportunity to be meaningful and impactful within your work and projects
• A community of interns - offeringadditionalsupport, the opportunity to build connections, workshops and much more
• Internship compensation of 550€/month and travel reimbursement
• Work-from-home toolkit

Qualifications

WHAT WE’RE LOOKING FOR

• Has a natural curiosity (towards people, behavior, trends… and tools like Excel & AI).
• Isn’t scared of data, you enjoy it and want to understand what happens behind the numbers.
• Takes initiative and likes picking up a project independently.
• Is a strong communicator: you present your insights clearly to different teams.
• Works in a structured way but is flexible enough to handle the fast pace of FMCG.
• Is eager to learn within an energetic, commercial, and super fun team.
• Has at least a good basic command of the English language.
• You collaborate closely with Marketing, Sales, and Insights, and you report to the Category Management Lead.
• You are currently studying or have recently graduated (up to a maximum of 3 months after graduation).

YOUR RECRUITMENT JOURNEY

• Phone screening with one of our recruiters
• Interview at our office/online
• Offer:You’rehired!
• Welcome to PepsiCo

CAREERS TO SMILE ABOUT

At PepsiCo,you’lldiscover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role,you’llbe part of a global community that values your ideas and empowers you to make animpact,on your career and on the world around you.

Want more info? Check out www.pepsico.com!