EV Community Growth & Engagement Lead (NL)

BYD Europe; Hoofddorp; On-site; EUR 38,000 - 52,000; Full time

Job summary

BYD Europe is seeking a Community Operations & Social Media specialist to grow our EV community across the Netherlands, Belgium, and Luxembourg. You will plan localized content, run campaigns, and foster interactions with key users and brand advocates.

Collaborate with marketing and after-sales, monitor engagement metrics, and report insights to optimize content and events. Fluency in English and Dutch is required; experience with NL/BE/Lux platforms is a plus.

Qualifications

• Bachelor’s degree or above.
• 2+ years experience in community operations, social media, or content marketing.
• Strong understanding of NL, BE, Lux digital platforms and user behavior.
• Passion for automotive industry (EV knowledge is a plus).
• Excellent English and Dutch communication and copywriting skills.
• Strong sense of ownership and execution.
• Strong understanding of the NL, BE, Lux market, including local user behavior, culture, and digital trends.
• Native-level or fluent NL, BE, Lux proficiency, with excellent copywriting and communication skills.

Responsibilities

• Develop and execute community growth strategies tailored to the market
• Drive user engagement through campaigns, discussions, and interactive content
• Identify and nurture key users (KOLs, active contributors, brand advocates)
• Plan and publish high-quality, localized content (posts, topics, campaigns)
• Moderate user-generated content to ensure quality and compliance
• Identify trending topics and align content with user interests
• Plan and execute online and offline campaigns (e.g., test drive events, meetups)
• Collaborate with marketing and after-sales teams to launch engagement initiatives
• Support offline activities such as vehicle showcases and community events
• Monitor community performance metrics (engagement, retention, growth)
• Analyze user behavior and optimize content and operations strategies
• Provide regular reports and actionable insights

Skills

Community operations

Social media

Content marketing

Copywriting

Data analysis

Campaign planning

Education

Bachelor’s degree or above

Tools

Instagram

TikTok

Facebook

Job description

BYD Europe is seeking a Community Operations & Social Media specialist to grow our EV community across the Netherlands, Belgium, and Luxembourg. You will plan localized content, run campaigns, and foster interactions with key users and brand advocates.

Collaborate with marketing and after-sales, monitor engagement metrics, and report insights to optimize content and events. Fluency in English and Dutch is required; experience with NL/BE/Lux platforms is a plus.