Digital Marketing Specialist

Geely Europe; Amsterdam; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Competitive remuneration

International exposure

Growth potential

Dynamic international environment

Job summary

Geely BeNeLux is seeking a skilled Digital Marketing Specialist to lead and optimise paid campaigns across search, social, display and video channels. You will support European vehicle launches and brand campaigns while driving lead generation and improvements to the digital customer journey.

The role requires 3+ years in digital marketing, experience with media agencies, and excellent English and Dutch communication.

Qualifications

• 3+ years of digital marketing experience in fast-paced B2C environments.
• Experience managing paid digital campaigns and working with media agencies.
• Strong project-management skills with multiple campaigns and stakeholders.

Responsibilities

• Plan, execute and optimise digital marketing campaigns across paid search, social, display and video.
• Support European vehicle launches and brand campaigns.
• Manage paid media campaigns across Google Ads, Meta and LinkedIn.
• Drive lead-generation and enhance the digital customer journey from awareness to conversion.
• Monitor performance, analyse results and translate data into actionable recommendations.
• Collaborate with national sales, importer markets and dealer partners to ensure campaign consistency.

Skills

Digital marketing

Campaign management

Paid media

English & Dutch comms

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Meta

LinkedIn

CRM tools

Job description

The Team

At Geely BeNeLux, we are a dynamic blend of young talent and seasoned industry experts, all driven by Geely’s global spirit of innovation and a deep-rooted understanding of the Belgian, Luxembourgish, and Dutch automotive markets. As a new entrant backed by a global powerhouse, we embrace the challenge of redefining mobility. We are committed to long-term success by delivering premium BEV and PHEV solutions that meet the high expectations of local drivers. Our approach is agile and collaborative, ensuring that we—and our partners set new benchmarks for quality and sustainability in the BeNeLux.

Key Responsibilities

• Plan, execute and optimise digital marketing campaigns across paid search, social media, display, video and other relevant channels.

• Support European vehicle launches, brand campaigns and always-on marketing activities.

• Manage paid media campaigns across platforms such as Google Ads, Meta and LinkedIn.

• Drive lead-generation activities and improve the digital customer journey from awareness through to conversion.

• Monitor campaign performance, analyse results and translate data into clear recommendations and actions.

• Track key metrics such as reach, engagement, website traffic, leads, conversion rates, cost per lead and return on advertising spend.

• Support the management and optimisation of websites, landing pages and campaign content.

• Work with CRM and marketing automation tools to support lead nurturing and customer engagement.

• Collaborate with national sales companies, importer markets and dealer partners to ensure consistent and effective campaign execution.

• Coordinate external creative, media and digital agencies, ensuring high-quality delivery within agreed timelines and budgets.

• Work closely with Brand, Product, PR, Sales and Network Development teams to align digital activities with business priorities.

• Stay informed about digital marketing trends, competitor activity and developments within the automotive and mobility sectors.
  

Your Profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or a related field.

• At least 3 years of relevant experience in digital marketing, preferably within the automotive, mobility or another fast-paced B2C environment.

• Practical experience managing paid digital campaigns and working with media agencies.

• Strong project-management skills and the ability to manage multiple campaigns and stakeholders simultaneously.

• Excellent written and verbal communication skills in English & Dutch. Another European language is an advantage.

What We Offer

• Competitive remuneration package.

• A fast-paced dynamic environment in a successful international organization.

• International exposure with the chance to adapt locally and make a difference.

• Growth potential.