European Marketing & Business Development Manager (Defense Simulation)

Bagira Systems Ltd.; Netherlands; On-site; EUR 80,000 - 110,000; Full time

Job summary

Bagira Systems Ltd. seeks an experienced Marketing & Business Development Manager to drive growth across Europe in the defense sector. You will develop and execute strategies to expand our footprint, build relationships with NATO stakeholders, ministries, and prime contractors, and lead tender processes and proposals.

Fluent English is required, and a NATO military background is mandatory. Travel across Europe is expected as you collaborate with R&D, product, and delivery teams to tailor

Qualifications

• Military background in a NATO environment or armed forces setting.
• Experience in defense industry, particularly in simulation, training systems, or related domains.
• Proven track record in business development, sales or strategic partnerships.
• Strong understanding of European defense procurement processes and ecosystem.
• Excellent network within NATO and European defense organizations.
• Fluent English (written and spoken); additional languages are an advantage.

Responsibilities

• Develop and execute business development and market penetration strategies across Europe.
• Identify, qualify, and pursue opportunities with defense ministries, armed forces, and prime contractors.
• Build and maintain relationships with NATO stakeholders, procurement bodies, and industry partners.
• Lead tender processes, proposals, and negotiations.
• Represent the company at industry events, exhibitions, and conferences.
• Collaborate with internal teams to align solutions with customer requirements.
• Provide market intelligence, competitor analysis, and strategic insights.
• Support marketing activities including positioning, messaging, and campaigns in the region.

Skills

Military background

NATO

Defense industry experience

Business development

Strategic partnerships

Negotiation

Travel

Fluent English

Job description

We are seeking an experienced and well-connected Marketing & Business Development Manager to lead growth initiatives across the European defense sector. The role focuses on expanding our footprint within NATO-aligned markets, strengthening strategic relationships, and driving new business opportunities in simulation and training solutions.

Key Responsibilities

• Develop and execute business development and market penetration strategies across Europe
• Identify, qualify, and pursue new opportunities with defense ministries, armed forces, and prime contractors
• Build and maintain strong relationships with NATO stakeholders, procurement bodies, and industry partners
• Lead tender processes, proposals, and negotiations
• Represent the company at industry events, exhibitions, and conferences
• Collaborate with internal teams (R&D, product, delivery) to align solutions with customer requirements
• Provide market intelligence, competitor analysis, and strategic insights
• Support marketing activities including positioning, messaging, and campaign execution in the region

Requirements

• Military background in a NATO army (mandatory)
• Preferably experience in the defense industry (e.g., simulation, training systems, or related domains)
• Proven track record in business development, sales, or strategic partnerships
• Strong understanding of European defense procurement processes and ecosystem
• Excellent network within NATO and European defense organizations
• Fluent English (written and spoken); additional European languages are an advantage
• High level of commercial acumen and negotiation skills
• Willingness to travel extensively across Europe

Profile

• Strategic thinker with strong execution capabilities
• Relationship-driven, with the ability to operate at senior levels
• Self-motivated and comfortable working in a dynamic, international environment