European Automotive PR Manager & Media Relations Lead

GAC Motor Europe B.V.; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Commuting Allowance

Lunch Allowance

Communication allowance reimbursements

30 days annual leaves+ Good Friday+ P

GAC Europe welfare package

Job summary

GAC Motor Europe B.V. is seeking a PR Manager to lead media relations, plan communications, and manage crises across Europe from Amsterdam.

The role emphasizes English writing, cross-cultural communication, and alignment with the GAC brand strategy in the European market. You will collaborate with HQ and local dealers, drive CSR communications, and contribute to brand exposure through press events, launches, and media outreach.

Qualifications

• Minimum 3 years of PR, media or crisis management experience.
• Automotive industry or European market experience preferred.
• Excellent English writing and communication skills.

Responsibilities

• Maintain relationships with European mainstream automotive, financial and industry media; plan and execute media activities and respond to crises.
• Plan and create press releases, speeches, social media texts in English and Chinese aligned with European market culture; coordinate brand PR activities.
• Collaborate with headquarters and local European dealers to ensure PR strategy aligns with the brand strategy; assist agencies to deliver projects.
• Support CSR initiatives and promote environmental protection and public welfare topics in communications.
• Monitor European public opinion, assess risks, and prepare crisis PR responses to protect brand reputation; coordinate internal and external resources.
• Complete additional tasks as directed by the company and leadership.

Skills

Media relations

Crisis management

English writing

Cross-cultural comms

European market experience

Job description

GAC Motor Europe B.V. is seeking a PR Manager to lead media relations, plan communications, and manage crises across Europe from Amsterdam.

The role emphasizes English writing, cross-cultural communication, and alignment with the GAC brand strategy in the European market. You will collaborate with HQ and local dealers, drive CSR communications, and contribute to brand exposure through press events, launches, and media outreach.