EMEA Senior CRM & Membership Growth Lead

New Balance; Amsterdam; Hybride; EUR 90 000 - 150 000; Plein temps

Avantages offerts par ce poste

Discretionary Bonus Opportunity

Discount on health insurance

8% holiday allowance

Flexible Working Hours

Pension Scheme

25 days Annual Leave per year

Hybrid working

On-site Gym

Employee Discount

Work from-home allowance

Home working equipment

Sports subscription services

20 days remote per year

Wellbeing and Mental Health Support

Résumé du poste

New Balance in Amsterdam is seeking a Senior Manager, CRM to lead the regional database marketing and membership strategy for EMEA. You will drive customer engagement, lifecycle programs, segmentation, and analysis to maximize revenue and CLV across markets.

You will manage a small team and partner with cross-functional groups to define personalization, measurement, and governance frameworks that enable scalable CRM initiatives and sustainable growth in the region.

Qualifications

• Extensive experience in database marketing, CRM, lifecycle marketing, loyalty or membership.
• Proven leadership and people-management experience.
• Track record of driving revenue, retention, engagement and CLV through CRM programs.
• Strong expertise in audience segmentation and personalized customer journeys.
• Ability to translate insights into growth opportunities and strategic recommendations.
• Solid understanding of privacy and data practices in the EMEA region.

Responsabilités

• Lead the regional CRM strategy for database marketing and membership in EMEA.
• Define audience, segmentation and personalization strategies across markets.
• Translate data into actionable insights informing marketing priorities and strategies.
• Develop and optimize lifecycle programs spanning acquisition, onboarding, engagement and reactivation.
• Grow membership through targeted programs and cross-functional collaboration.
• Partner with analytics, ecom, media and marketing teams to improve customer lifetime value.
• Establish measurement frameworks and reporting connecting CRM initiatives to outcomes.
• Lead a high-performing team across lifecycle management, campaign management and membership marketing.

Connaissances

Database marketing

CRM strategy

Lifecycle marketing

Audience segmentation

Stakeholder management

Description du poste

New Balance in Amsterdam is seeking a Senior Manager, CRM to lead the regional database marketing and membership strategy for EMEA. You will drive customer engagement, lifecycle programs, segmentation, and analysis to maximize revenue and CLV across markets.

You will manage a small team and partner with cross-functional groups to define personalization, measurement, and governance frameworks that enable scalable CRM initiatives and sustainable growth in the region.