CRM manager

New Balance; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Bonus opportunity

Hybrid work

Pension scheme

25 days annual leave

Travel allowance

Discount on health insurance

On-site gym discount

Work-from-home allowance

Home working equipment

Job summary

New Balance is seeking a Senior Manager, CRM to lead the regional CRM strategy for the EMEA region, focusing on database marketing, customer engagement, and memberships. You will translate data into actionable campaigns that grow revenue and customer lifetime value across markets.

You will manage lifecycle programs, optimize segmentation, and partner with analytics, ecom, and marketing to drive growth and retention while ensuring data privacy and best practices within the EMEA region.

Qualifications

• Strong experience in database marketing, CRM strategy, lifecycle marketing and loyalty programs.
• Proven leadership and stakeholder management across regional and global teams.
• Expertise in audience segmentation, personalization, journeys and campaigns.

Responsibilities

• Define and lead CRM strategy for the EMEA region, driving engagement and revenue growth.
• Develop audience segmentation and personalization across markets and channels.
• Own lifecycle programs for acquisition, onboarding, engagement, retention, loyalty and reactivation.
• Collaborate with insights, ecom, media and marketing teams to improve customer lifetime value.
• Establish measurement frameworks linking CRM activities to business outcomes.
• Foster a culture of testing, learning, and optimization across CRM channels.

Job description

Описание:

New Balance are looking for a Senior Manager, CRM who will be responsible for leading the regional strategy for database marketing, customer engagement, membership growth and acquisition for EMEA. You will be responsible for maximizing the value of customer and audience data, transforming insights into actionable CRM programs, audience strategies, campaigns and lifecycle initiatives that drive revenue, retention, customer engagement and CLV.

Задачи:

Serve as the subject matter expert for database marketing, CRM strategy, customer segmentation, lifecycle marketing and membership. Develop and lead the database marketing and CRM strategy for the region, ensuring customer and audience data are used effectively to drive business growth, engagement and long-term customer value. Define audience, segmentation and personalization strategies that enable more relevant and effective customer communications across markets and channels. Translate customer, membership, and behavioural data into actionable insights that inform marketing strategies, commercial priorities and customer engagement programs. Lead the development and optimization of lifecycle programs that drive acquisition, onboarding, engagement retention, loyalty and reactivation. Develop and evolve the regional membership marketing strategy, driving acquisition, engagement and retention for EMEA markets, as well as partnering with global teams membership integration across markets. Partner with consumer insights and analytics, ecom, media and marketing teams to deepen customer understanding, and identify opportunities to improve customer performance and lifetime value. Develop measurement frameworks and reporting that connects CRM initiatives, membership performance and database marketing activities to drive business outcomes. Instil a culture of testing, learning and optimization across CRM channels, customer journey and audience programs. Collaborate with the omni experience manager, as well as with Global CRM and membership teams to share insights, learnings, and best practices as well as identifying opportunities to drive growth. Establish EMEA best practices, heling markets increase their knowledge in customer understanding, audience activation and data driven decision making. Lead and develop a high performing team across lifecycle management, campaign management and membership marketing, fostering a culture of accountability, collaboration, innovation and always learning.

Требования:

Relevant years of experience in database marketing, CRM, lifecycle marketing, loyalty or membership. Proven people management experience and demonstrated leadership abilities, working with various teams and stakeholders. Proven success in developing customer engagement and database marketing strategies that drive measurable improvements in revenue, retention, engagement and CLV. Strong expertise in audience segmentation, customer journeys, lifecycle marketing, membership programs and personalization. Deep understanding of how customer and audience data can be leveraged to create business value and improve marketing effectiveness. Strong commercial acumen with the ability to translate customer insights into growth opportunities and strategic recommendations. Strong understanding of privacy, consent management and customer data best practices within the EMEA region. Excellent communication and stakeholder management skills, with the ability to influence stakeholders and drive alignment across regional and global teams.

Условия:

• Discretionary Bonus Opportunity
• Discount on the health insurance
• 8% holiday allowance
• Flexible Working Hours
• Pension Scheme
• 25 days Annual Leave per year
• Up to €300 travel allowance each month
• Hybrid working
• On-site Gym Employee Discount
• Work-from-home allowance
• Home working equipment
• Sports subscription services
• Flexibility to work 20 days from anywhere each year
• Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)