EMEA CRM & Membership Growth Lead

New Balance Europe B.V.; Amsterdam; Hybrid; EUR 100,000 - 140,000; Full time

Benefits offered by this job

Discretionary Bonus Opportunity

Discount on health insurance

8% holiday allowance

Hybrid working

Pension Scheme

25 days Annual Leave

Travel allowance

On-site Gym

Employee Discount

Work from-home allowance

Home working equipment

Wellbeing program

Mental health support

Job summary

New Balance Europe B.V. is seeking a Senior Manager, CRM to lead regional database marketing and customer engagement across EMEA. You will maximize customer value by transforming insights into CRM programs, lifecycle initiatives and audience strategies that drive revenue, retention and CLV.

You will partner with regional and global teams to scale membership engagement and loyalty. You will oversee lifecycle, email campaigns and membership efforts, guiding a small team to connect data insights

Qualifications

• Proven years of experience in database marketing, CRM, lifecycle marketing, loyalty or membership.
• Experience leading and developing teams with cross-functional stakeholders.
• Track record of driving revenue, retention, engagement and CLV via CRM programs.
• Strong understanding of audience segmentation, journeys, personalization and privacy best practices in EMEA.

Responsibilities

• Lead the regional CRM strategy for EMEA, focusing on data-driven customer engagement and membership growth.
• Define audience, segmentation and personalization to improve communications across markets.
• Translate data into insights to inform marketing priorities and programs.
• Develop and optimize lifecycle programs to drive acquisition, onboarding, engagement and reactivation.
• Collaborate with global teams to share best practices and align CRM initiatives.

Skills

CRM strategy

Lifecycle marketing

Audience segmentation

Customer journeys

Membership programs

Job description

New Balance Europe B.V. is seeking a Senior Manager, CRM to lead regional database marketing and customer engagement across EMEA. You will maximize customer value by transforming insights into CRM programs, lifecycle initiatives and audience strategies that drive revenue, retention and CLV.

You will partner with regional and global teams to scale membership engagement and loyalty. You will oversee lifecycle, email campaigns and membership efforts, guiding a small team to connect data insights