EMEA Sales Director: Strategic Growth Leader (Hybrid/Remote)

Brunswick Corporation; Amsterdam; Hybrid; EUR 180,000 - 240,000; Full time

Job summary

Brunswick Corporation, Navico Group, seeks a senior sales leader to own the EMEA commercial strategy, oversee a $260M+ revenue portfolio, and unite cross-functional teams to drive growth in marine, mobile, and industrial markets.

You will build executive relationships with OEMs/distributors, translate market insights into action, and lead a high-performing region-wide sales organization focused on profitability and customer success. Travel-heavy role with hybrid/onsite options across EMEA.

Qualifications

• Bachelor’s degree in Business, Engineering, Marketing, or related field.
• 10+ years of progressive sales leadership experience with large, geographically dispersed teams.
• Proven track record of exceeding revenue targets in B2B or enterprise sales.
• Strong financial and commercial acumen, with experience managing P&L and driving profitability.
• Exceptional communication, negotiation, and executive relationship-building skills.
• Proficiency in CRM systems (e.g., Salesforce) and data analytics tools.
• Willingness and ability to travel extensively across the EMEA region.

Responsibilities

• Own the overall commercial strategy for the EMEA region, ensuring sales plans support both short-term revenue objectives and long-term market expansion goals across the primarily Marine segment with ancillary focus on the Mobile and Industrial segments.
• Identify emerging market opportunities, customer needs, competitive threats, and industry trends, translating these insights into actionable growth strategies and investment priorities.
• Maintain full accountability for regional revenue performance, ensuring the organization consistently meets or exceeds sales and profitability targets.
• Direct budgeting, forecasting, and resource allocation activities to maximize return on investment and drive sustainable business growth.
• Drive a culture of commercial discipline by focusing on profitable growth, pricing strategy, margin management, and strategic account development.
• Establish and maintain executive-level relationships with major OEMs, distributors, strategic partners, and key accounts throughout the EMEA region.
• Act as a trusted advisor to customers by understanding their business objectives, operational challenges, and future needs, positioning Navico Group as a long-term strategic partner.
• Lead complex commercial negotiations involving significant revenue opportunities, multi-year agreements, and strategic partnerships.
• Oversee the entire customer lifecycle, ensuring a smooth transition from sales acquisition through implementation and ongoing customer satisfaction.
• Design and implement scalable sales processes that improve productivity, forecast accuracy, pipeline visibility, and overall sales effectiveness.
• Continuously evaluate organizational performance and implement best practices that improve customer engagement, sales efficiency, and business results.
• Partner closely with Business Development Directors, Product Management, Category Management, Engineering, Marketing, Finance, Customer Service, and Operations teams to create integrated business strategies.
• Provide market feedback and customer insights that influence product development priorities, innovation roadmaps, and go-to-market activities.
• Support successful product launches by aligning commercial strategy, customer expectations, inventory planning, and promotional activities.
• Represent EMEA within global sales leadership forums and contribute to enterprise-wide commercial planning and decision-making.
• Ensure regional business priorities are effectively communicated to global leadership teams and reflected in broader company strategies.
• Build and develop a high performing, inclusive sales organization across diverse markets.
• Champion a culture of accountability, collaboration, continuous improvement, and customer obsession.
• Act as an enterprise leader, partnering with HR, strengthening cross functional connections and driving transformation.
• Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Skills

Sales leadership

Executive relationships

Strategic planning

CRM (Salesforce)

Travel readiness

Education

Bachelor’s degree

MBA preferred

Tools

Salesforce

Data analytics tools

Job description

Brunswick Corporation, Navico Group, seeks a senior sales leader to own the EMEA commercial strategy, oversee a $260M+ revenue portfolio, and unite cross-functional teams to drive growth in marine, mobile, and industrial markets.

You will build executive relationships with OEMs/distributors, translate market insights into action, and lead a high-performing region-wide sales organization focused on profitability and customer success. Travel-heavy role with hybrid/onsite options across EMEA.