Director, EMEA Sales

Brunswick Corporation; Amsterdam; Hybrid; EUR 180,000 - 240,000; Full time

Job summary

Brunswick Corporation, Navico Group, seeks a senior sales leader to own the EMEA commercial strategy, oversee a $260M+ revenue portfolio, and unite cross-functional teams to drive growth in marine, mobile, and industrial markets.

You will build executive relationships with OEMs/distributors, translate market insights into action, and lead a high-performing region-wide sales organization focused on profitability and customer success. Travel-heavy role with hybrid/onsite options across EMEA.

Qualifications

• Bachelor’s degree in Business, Engineering, Marketing, or related field.
• 10+ years of progressive sales leadership experience with large, geographically dispersed teams.
• Proven track record of exceeding revenue targets in B2B or enterprise sales.
• Strong financial and commercial acumen, with experience managing P&L and driving profitability.
• Exceptional communication, negotiation, and executive relationship-building skills.
• Proficiency in CRM systems (e.g., Salesforce) and data analytics tools.
• Willingness and ability to travel extensively across the EMEA region.

Responsibilities

• Own the overall commercial strategy for the EMEA region, ensuring sales plans support both short-term revenue objectives and long-term market expansion goals across the primarily Marine segment with ancillary focus on the Mobile and Industrial segments.
• Identify emerging market opportunities, customer needs, competitive threats, and industry trends, translating these insights into actionable growth strategies and investment priorities.
• Maintain full accountability for regional revenue performance, ensuring the organization consistently meets or exceeds sales and profitability targets.
• Direct budgeting, forecasting, and resource allocation activities to maximize return on investment and drive sustainable business growth.
• Drive a culture of commercial discipline by focusing on profitable growth, pricing strategy, margin management, and strategic account development.
• Establish and maintain executive-level relationships with major OEMs, distributors, strategic partners, and key accounts throughout the EMEA region.
• Act as a trusted advisor to customers by understanding their business objectives, operational challenges, and future needs, positioning Navico Group as a long-term strategic partner.
• Lead complex commercial negotiations involving significant revenue opportunities, multi-year agreements, and strategic partnerships.
• Oversee the entire customer lifecycle, ensuring a smooth transition from sales acquisition through implementation and ongoing customer satisfaction.
• Design and implement scalable sales processes that improve productivity, forecast accuracy, pipeline visibility, and overall sales effectiveness.
• Continuously evaluate organizational performance and implement best practices that improve customer engagement, sales efficiency, and business results.
• Partner closely with Business Development Directors, Product Management, Category Management, Engineering, Marketing, Finance, Customer Service, and Operations teams to create integrated business strategies.
• Provide market feedback and customer insights that influence product development priorities, innovation roadmaps, and go-to-market activities.
• Support successful product launches by aligning commercial strategy, customer expectations, inventory planning, and promotional activities.
• Represent EMEA within global sales leadership forums and contribute to enterprise-wide commercial planning and decision-making.
• Ensure regional business priorities are effectively communicated to global leadership teams and reflected in broader company strategies.
• Build and develop a high performing, inclusive sales organization across diverse markets.
• Champion a culture of accountability, collaboration, continuous improvement, and customer obsession.
• Act as an enterprise leader, partnering with HR, strengthening cross functional connections and driving transformation.
• Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Skills

Sales leadership

Executive relationships

Strategic planning

CRM (Salesforce)

Travel readiness

Education

Bachelor’s degree

MBA preferred

Tools

Salesforce

Data analytics tools

Job description

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests”, and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests”, and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Location:

EMEA Region

Workplace Category:

Open to Hybrid, onsite, or remote

Travel Required:

50% travel required

Direct Reports:

Yes

Pay Range:

Market competitive

Visa Sponsorship:

Not applicable

Relocation:

Upon review

Position Overview:

As part of the talented Global Sales team, you will spearhead the development and execution of innovative, data-driven sales strategies to exceed revenue targets and expand Navico Group’s footprint across primarily Marine markets with ancillary focus on Mobile & Industrial markets in the EMEA region. With oversight of a $260M+ revenue portfolio, you will lead a high-performing, region-wide sales organisation, driving commercial excellence and operational efficiency. This role holder is a visionary leader who can forge and nurture relationships with senior and C-level executives, align cross-functional teams, and translate market insights into actionable strategies that position Navico Group as a category leader.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Strategic Leadership & Business Growth

• Own the overall commercial strategy for the EMEA region, ensuring sales plans support both short-term revenue objectives and long-term market expansion goals across the primarily Marine segment with ancillary focus on the Mobile and Industrial segments.
• Identify emerging market opportunities, customer needs, competitive threats, and industry trends, translating these insights into actionable growth strategies and investment priorities.

Revenue, Profitability & Commercial Performance

• Maintain full accountability for regional revenue performance, ensuring the organization consistently meets or exceeds sales and profitability targets.
• Direct budgeting, forecasting, and resource allocation activities to maximize return on investment and drive sustainable business growth.
• Drive a culture of commercial discipline by focusing on profitable growth, pricing strategy, margin management, and strategic account development.

Customer & Key Account Leadership

• Establish and maintain executive-level relationships with major OEMs, distributors, strategic partners, and key accounts throughout the EMEA region.
• Act as a trusted advisor to customers by understanding their business objectives, operational challenges, and future needs, positioning Navico Group as a long-term strategic partner.
• Lead complex commercial negotiations involving significant revenue opportunities, multi-year agreements, and strategic partnerships.
• Oversee the entire customer lifecycle, ensuring a smooth transition from sales acquisition through implementation and ongoing customer satisfaction.

Sales Excellence & Operational Management

• Design and implement scalable sales processes that improve productivity, forecast accuracy, pipeline visibility, and overall sales effectiveness.
• Continuously evaluate organizational performance and implement best practices that improve customer engagement, sales efficiency, and business results.

Cross-Functional Business Leadership

• Partner closely with Business Development Directors, Product Management, Category Management, Engineering, Marketing, Finance, Customer Service, and Operations teams to create integrated business strategies.
• Provide market feedback and customer insights that influence product development priorities, innovation roadmaps, and go-to-market activities.
• Support successful product launches by aligning commercial strategy, customer expectations, inventory planning, and promotional activities.

Global Influence & Executive Partnership

• Represent EMEA within global sales leadership forums and contribute to enterprise-wide commercial planning and decision-making.
• Ensure regional business priorities are effectively communicated to global leadership teams and reflected in broader company strategies.

Leadership & Culture

• Build and develop a high performing, inclusive sales organization across diverse markets.
• Champion a culture of accountability, collaboration, continuous improvement, and customer obsession.
• Act as an enterprise leader, partnering with HR, strengthening cross functional connections and driving transformation.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications

• Bachelor’s degree in Business, Engineering, Marketing, or a related field.
• 10+ years of progressive sales leadership experience, including managing large, geographically dispersed teams.
• Proven track record of exceeding revenue targets in B2B or enterprise sales, ideally within OEM or industrial markets.
• Strong financial and commercial acumen, with experience managing P&L and driving profitability.
• Exceptional communication, negotiation, and executive relationship-building skills.
• Proficiency in CRM systems (e.g., Salesforce) and data analytics tools.
• Willingness and ability to travel extensively across the EMEA region.

Preferred Qualifications

• Master’s degree (MBA or equivalent).
• Experience in the Marine, Mobile, or Industrial sectors.
• Proven success operating in global, matrixed organisations, with the ability to lead across geographies, cultures, and diverse stakeholder groups.
• Strong international business acumen, with experience navigating global commercial environments and balancing regional market needs with enterprise-wide priorities.
• English language is a core requirement, but other EMEA multilingual capabilities are a bonus
• Deep understanding of EMEA market dynamics, distribution channels, and regulatory environments, coupled with an appreciation for broader global business trends and cross-regional collaboration.

Working Conditions

• This role could be based at any of the Navico Group locations across EMEA, with regular collaboration across regions and global stakeholder groups.
• Office environment; hybrid schedule when not with customers or travelling.

The hiring range for this position will align with local market compensation practices and local benefits. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context. In addition to base pay, this position is eligible for an annual discretionary bonus in accordance with company policies, and a range of competitive benefits.

Why Brunswick

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!

About Navico Group

Navico Group is a stand-alone division of Brunswick, the world’s largest recreational marine business.

Navico Group is the global leader in technology, systems and solutions for a variety of industries, from Marine & RV to Specialty Vehicles and beyond. Our broad portfolio consists of the industry's leading brands in Power Systems, Digital Systems, Fishing Systems, and Performance Components including Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Garelick, Lenco, Lowrance, Marinco, MotorGuide, Mastervolt, ProMariner, RELiON, Simrad and Whale.

Our team is committed and driven, every day, to be the most trusted supply partner to the marine and mobile industries...and beyond.

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact [e-mail] for support.

Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [e-mail] or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [e-mail].

#Brunswick Corporation