EMEA Regional Marketing Lead — Growth & Strategy

Nexperia; Nijmegen; On-site; EUR 140,000 - 190,000; Full time

Benefits offered by this job

Flexible working hours

Overtime relief

Training & development

Retirement provisions

Travel allowance (public transport)

Company events

Sports & leisure

Employee discounts

Job summary

Nexperia is seeking a Head of EMEA Regional Marketing to drive revenue and market share for the Bipolar Discrete portfolio across the EMEA region. You will bridge global strategy with regional execution, align marketing with sales goals, and lead cross-functional regional teams to accelerate pipeline and conversions.

The role requires a university degree in engineering or business, 10+ years in semiconductor marketing, and strong leadership in multicultural settings.

Qualifications

• University degree in electrical engineering or business administration with technical affinity.
• Minimum 10 years sales or marketing experience in the Semiconductor Industry.
• Proven international leadership experience in a cross functional/cultural team.
• Strong knowledge of semiconductor markets, customers, their applications, and/or supply chains.
• Experience with global OEM channels and partners.
• Ability to identify high-growth segments in the EMEA region and align product roadmaps to specific regional technical requirements.
• Direct experience in high-level OEM contract negotiations and volume-pricing agreements.
• Excellent communication, presentation and negotiation skills in English.
• Ability to define and execute strategies involving multiple global internal and external stakeholders.
• Entrepreneurial thinking, result oriented, customer focused.
• Team player who embraces responsibility and travels occasionally.

Responsibilities

• Develop & implement Regional Marketing Strategy aligned with global objectives and tailored to local market needs across EMEA Region.
• Ensure alignment with commercial goals, such as revenue growth, market share expansion, and profitability.
• Lead execution of regional marketing campaigns or programs that drive brand awareness, demand, and customer engagement.
• Identify opportunities for market penetration, customer segmentation, and demand generation.
• Lead market research to understand customer behaviors, regional trends, and competitive landscapes.
• Translate insights into actionable marketing strategies and campaigns.
• Provide regular reporting and insights to the head of Marketing & Strategy
• Closely work with GSM, Product Groups, Marketing Operations and other cross-functional teams to align marketing initiatives with sales goals.
• Drive GSM teams with regional marketing team to accelerate pipeline and conversions.
• Optimize pricing strategies, value propositions, and commercial offers per market.
• Manage and mentor regional marketing teams across countries.
• Collaborate with Marketing Operations and product groups to localize global initiatives while providing feedback from regional markets.
• Act as the regional voice in global marketing discussions.
• Influence internal stakeholders across functions (e.g., sales, finance, product groups, operations, quality, others)
• Drive KPIs and take proper actions to improve marketing effectiveness, lead generation, conversion rates, and revenue contribution.

Skills

Strategic planning

Leadership

Cross-functional collaboration

Market insights

Communication

Negotiation

Education

Engineering or MBA

Job description

Nexperia is seeking a Head of EMEA Regional Marketing to drive revenue and market share for the Bipolar Discrete portfolio across the EMEA region. You will bridge global strategy with regional execution, align marketing with sales goals, and lead cross-functional regional teams to accelerate pipeline and conversions.

The role requires a university degree in engineering or business, 10+ years in semiconductor marketing, and strong leadership in multicultural settings.