EMEA Product Marketing Director: GTM & Strategy

Workiva Inc.; Amsterdam; Híbrido; EUR 150 000 - 210 000; Tempo integral

Resumo da oferta

Workiva Inc. in Amsterdam seeks a strategic, hands-on Product Marketing Director to own market narratives and GTM for one core area across EMEA, including Finance, GRC, or an Industry.

You will translate buyer insights into differentiated messaging, develop sales assets, and drive revenue impact while collaborating with Sales, Product, and Enablement.

Up to 30% travel, remote-friendly, and a focus on regulatory environments; you will shape regional strategy and inform global product direction.

Qualificações

• 10+ years of experience in B2B product marketing or related functions in the SaaS industry.
• Bachelor’s Degree in marketing or a related field.
• Familiarity with European regulatory environments and experience running GTM across multiple countries.

Responsabilidades

• Define and own the market narrative for EMEA buyers in your solution area.
• Own the GTM strategy end-to-end, from launch planning through revenue impact.
• Create and maintain sales assets and enablement materials—including first-call decks and data sheets.
• Author and review content for campaigns, webinars, events, and demand generation programs.
• Arm field teams with training, content, and insights to shorten deal cycles across multiple EMEA countries.

Conhecimentos

Storytelling

Cross-functional Influence

Customer Focus

AI Fluency

GRC/Finance

Formação académica

Bachelor's Degree in Marketing or related field

Descrição da oferta de emprego

Workiva Inc. in Amsterdam seeks a strategic, hands-on Product Marketing Director to own market narratives and GTM for one core area across EMEA, including Finance, GRC, or an Industry.

You will translate buyer insights into differentiated messaging, develop sales assets, and drive revenue impact while collaborating with Sales, Product, and Enablement.

Up to 30% travel, remote-friendly, and a focus on regulatory environments; you will shape regional strategy and inform global product direction.