EMEA Marketing Director: Growth & Innovation

Allison Transmission; Sliedrecht; On-site; EUR 140,000 - 190,000; Full time

Job summary

Allison Transmission in Netherlands seeks a Director of EMEA Marketing to architect and execute transformative marketing initiatives across Europe, the Middle East, and Africa. You will lead digital, PR, and content strategies, and drive growth through data-driven, integrated campaigns.

You will partner with Sales, Global Marketing, Product, and Engineering to align objectives, manage budgets, and mentor a high-performing team. Travel up to 25% is possible.

Qualifications

• 10+ years of progressive experience in marketing leadership roles.
• Proven success in integrated campaigns that deliver measurable impact.
• Strong understanding of digital ecosystems, CRM systems, and marketing automation.
• Excellent leadership, communication, and project management skills.
• Demonstrated ability to manage budgets, agencies, and cross-functional initiatives.

Responsibilities

• Develop and execute the company’s EMEA marketing strategy to drive awareness, engagement, and lead generation.
• Own CVCP Quadrants 1 and 4 - develop and deploy integrated marketing plans.
• Lead deployment of digital marketing, PR, and content strategy across the EMEA region.
• Collaborate with Global Marketing, Product, Sales, Engineering and Service to align initiatives.
• Collaborate with Sales on MDF and SOP market and volume analytics.
• Utilize Allison 360 analytics to drive campaigns and TEV decisions.
• Oversee performance marketing, campaign analytics, and market intelligence.
• Direct the development of creative assets ensuring consistency across channels.
• Manage and mentor a high-performing marketing team.
• Establish and monitor KPIs and ROI metrics.
• Represent the company at industry events and thought leadership platforms.

Skills

Marketing leadership

Digital marketing

Cross-functional collaboration

Data-driven decision making

Education

Bachelor’s degree in Marketing, Communications, or related field

MBA preferred

Tools

CRM systems

Marketing automation platforms

Adobe Creative Suite

Job description

Allison Transmission in Netherlands seeks a Director of EMEA Marketing to architect and execute transformative marketing initiatives across Europe, the Middle East, and Africa. You will lead digital, PR, and content strategies, and drive growth through data-driven, integrated campaigns.

You will partner with Sales, Global Marketing, Product, and Engineering to align objectives, manage budgets, and mentor a high-performing team. Travel up to 25% is possible.