EMEA CRM Manager - Amsterdam

BBC Studios; Amsterdam; On-site; EUR 50,000 - 70,000; Full time

Job summary

BBC Studios is seeking an EMEA CRM Manager to lead the strategy and operations of CRM for the region, with a focus on the Netherlands and Belgium. You will grow addressable audiences and deliver targeted newsletters, designing end-to-end customer journeys and personalisation strategies.

Ideal candidates will have strong experience in Salesforce Marketing Cloud or Braze, and a proven track record in email marketing, analytics, and lifecycle optimization, with fluency in English and Dutch.

Qualifications

• Proven background in email marketing and customer journeys.
• Experience in data-driven analysis and campaign performance.
• Strong written and spoken English; Dutch proficiency is a plus.

Responsibilities

• Deliver targeted, data-driven CRM campaigns and journeys.
• Develop and execute CRM strategies using Salesforce Marketing Cloud.
• Build, deploy and optimise email communications with BBC standards.
• Analyse campaign performance with Tableau and provide actionable insights.
• Drive segmentation and profiling for B2B and B2C campaigns.

Skills

Email marketing

Data analytics

English & Dutch

CRM strategy

Tools

Salesforce Marketing Cloud

Braze

Job description

JOB DETAILS
JOB BAND: D
CONTRACT TYPE: Permanent
LOCATION: Amsterdam, 3 days minimum in the office
DEPARTMENT: CRM Data & Insights
PROPOSED SALARY RANGE: €4500 - €6250 (monthly) plus holiday allowance based on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

The ‘EMEA CRM Manager’ role is essential to managing both the strategy and operational running of CRM for the EMEA regions - growing addressable audiences (newsletter databases) and delivering targeted email newsletters to those regions that build deeper relationships with audiences and maximises commercial opportunities. The role will be responsible for designing, executing, and optimizing the full customer lifecycle (including automation, journeys and personalisation). The role focuses on driving engagement, retention, and loyalty through data-driven insights, utilizing platforms like Salesforce Marketing Cloud with a primary responsibility towards the Netherlands and Belgium markets.

Your Key Responsibilities And Impact

Campaign Delivery

• Partner with the CRM Director and EMEA stakeholders to deliver targeted, data-driven CRM campaigns and maximise customer engagement opportunities.
• Develop and execute CRM strategies, campaigns and customer journeys using Salesforce Marketing Cloud.
• Build, deploy and optimise email communications, ensuring compliance with BBC standards and processes.
• Analyse campaign performance using Tableau, delivering actionable insights and recommendations.
• Drive customer segmentation and profiling initiatives to improve performance and commercial outcomes across B2B and B2C audiences.

Strategy & Planning

• Support the execution of the EMEA CRM strategy and act as the regional CRM subject matter expert.
• Lead CRM activity across multiple brands, ensuring alignment with business objectives and delivering strategic projects.
• Champion CRM best practice across the organisation and increase stakeholder engagement.
• Identify opportunities to improve processes, reduce costs and enhance operational efficiency.
• Lead the adoption of AI-driven CRM capabilities, including Salesforce Einstein, to optimise customer engagement and team performance.

Leadership & Development

• Provide guidance and expertise on Salesforce Marketing Cloud and related CRM platforms.
• Encourage innovation and promote awareness of emerging CRM, marketing and digital trends.
• Support CRM capability development through training, coaching and knowledge sharing.
• Collaborate closely with CRM colleagues and stakeholders to drive continuous improvement and business success.

Essential Criteria

YOUR SKILLS AND EXPERIENCE

• Strong experience using Salesforce Marketing Cloud or a similar CRM marketing platform such as Braze.
• Proven background in email marketing, including the delivery and optimisation of customer campaigns and journeys.
• Experience working in an analytical or data-driven role, with the ability to interpret campaign performance and generate actionable insights.
• Strong data and analytics skills, with a commercial and customer-focused mindset.
• High proficiency of English is essential, and proficiency in Dutch.

Desired But Not Required

• Previous people management or line management experience, with the ability to support and develop team members.
• Understanding of the BBC and its place in the media market.
• Experience of delivering multi-channel marketing automations.
• Understanding and experience of editorial compliance and Fair-Trading policies

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

#BBCSTUDIOS

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

For any general queries, please contact: [e-mail]

We are unable to accept applications via CV and only applications made online will be considered.