CRM Content Manager

dotdotdash; Amsterdam; Hybrid; EUR 48,000 - 64,000; Full time

Job summary

dotdotdash is seeking a CRM Content Manager to plan, coordinate and publish customer communications across app, email and push for a major European engagement. You’ll ensure campaigns land on time, briefs are accurate, and assets flow from brief to customer hand.

You’ll work at the intersection of content, data and marketing systems, learning how journeys, segments and data connect while growing your expertise in CRM platforms in a collaborative, hybrid environment.

Qualifications

• 1–3 years in CRM, email marketing, content coordination or campaign operations
• Genuinely organised and able to manage multiple items without dropping any
• Sharp eye and discipline to check before things go out
• Comfortable with technology and marketing platforms, not just briefing
• Curious about how strategy becomes a campaign and how data decides who sees it
• Proactive by instinct, raise issues early
• Clear English communication; Dutch or French is a plus
• Exposure to a CRM platform (Marketing Cloud, Braze, Adobe Campaign, Plexure) is a plus

Responsibilities

• Own and maintain the CRM content calendar across campaigns and moments
• Write and manage briefs for copy, design and localisation, and chase at‑risk items
• Build and publish inside the CRM platform: templates, blocks, audiences and timing
• Run quality assurance before sends: links, personalisation, rendering, language versions and consent
• Learn how CRM data flows and integrate journeys, segments and triggers
• Pull and prepare campaign reporting and share what performed and what to test next

Skills

CRM familiarity

Email marketing

Content coordination

Campaign operations

Organisational skills

English communication

Tools

Marketing Cloud

Braze

Adobe Campaign

Plexure

Job description

dotdotdash is a global experience & innovation agency helping brands create new paradigms. By decoding early signals from technology, culture and human behaviour, we unite design craft, emerging technology and business acumen to turn insight into action. Backed by Omnicom and expanding across Europe, our Amsterdam studio is where ideas become intelligent systems, products and experiences, proven to deliver durable business value.

We are looking for a CRM Content Manager to plan, coordinate and publish the customer communications running through one of our largest European engagements. Every week, campaigns, offers and lifecycle messages reach millions of customers, in two languages, across app, email and push. You make sure they land: planned, briefed, built, checked and out on time.

A CRM Content Manager at dotdotdash is not a content administrator. They get the right message to the right customer at the right moment, and learn how the whole system behind that works.

This role sits where content, data and marketing systems meet. You do not need to arrive knowing how a CRM platform works. You need to be organised enough to hold a calendar, curious enough to ask why a message performed, and comfortable enough with technology to enjoy learning the machine behind it.

Your work spans four dimensions:

The Calendar

Own the CRM content plan: what goes out, to whom, in which language, and when.

The Content

Brief, coordinate and quality check every asset, from first brief to the customer’s hand.

The System

Build and publish inside the CRM platform, learning how journeys, segments and data connect.

The Signal

Read what the numbers say, feed it into the next plan, and make each cycle sharper.

Your impact

Planning & Content Calendar (you hold the plan everyone else works to)

• Own and maintain the CRM content calendar across campaigns, always on journeys and lifecycle moments
• Turn the marketing plan into a publishing schedule with realistic dates, dependencies and owners
• Write and manage briefs for copy, design and localisation, and chase what is at risk before it slips

Production & Publishing (you get it built, checked and out)

• Coordinate production across strategy, creative, data and technology, keeping every asset moving
• Build and schedule communications in the CRM platform: templates, content blocks, audiences and timing
• Run quality assurance before every send: links, personalisation, rendering, language versions and consent

Systems & Data (you learn the machine, then you improve it)

• Learn how the CRM ecosystem fits together: data flows, segments, triggers, journeys and integrations
• Work with our data team to translate audience definitions into the right selections and suppressions
• Keep the process documentation current, and spot the manual steps worth automating

Performance & Improvement (you close the loop between sending and learning)

• Pull and prepare campaign reporting, tracking the measures that matter to the client and to the work
• Bring observations to the team: what performed, what did not, and what is worth testing next
• Support test and learn plans, and help make performance visible, honest and acted on

What you bring

• 1 to 3 years in CRM, email marketing, content coordination or campaign operations
• Genuinely organised: you hold the calendar and keep several things moving without dropping any
• A sharp eye, and the discipline to check before things go out rather than after
• Comfortable with technology and keen to work inside marketing platforms, not only brief them
• Curious about the why: how a strategy becomes a campaign, and how data decides who sees it
• Proactive by instinct. You raise the issue early rather than waiting to be asked
• Clear communication in English. Dutch or French is a real advantage in these markets
• Exposure to a CRM platform (Marketing Cloud, Braze, Adobe Campaign, Plexure) is a plus, not a must

What you will learn

Your first year builds four things:

How a brand plan becomes a campaign calendar, and why timing matters

How segmentation, triggers and data decide who sees what, and when

Content craft

How to brief work, judge it, improve it, and adapt it to each channel

The systems

How CRM platforms, data pipelines and publishing tools fit together

• Real ownership from week one, on one of our most visible European accounts
• A team that will teach you: strategists, data specialists, designers and engineers, in the same room
• A path forward into brand, experience, business and product service lines and career trajectories.
• No departments. No suits. Bring the idea, take the ownership.
• Competitive salary, attractive secondary benefits, and flexible, hybrid working

dotdotdash is an Equal Opportunities Employer, we believe that diversity is vital to dotdotdash’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.