EMEA Associate Brand Manager, Patient Care Beds

Stryker; Amsterdam; On-site; EUR 62,000 - 115,000; Full time

Job summary

Stryker’s Acute Care team in Europe, the Middle East and Africa is seeking an Associate Brand Manager, Patient Care to combine strategic brand management with hands‑on execution. You’ll drive the Patient Care bed portfolio across EMEA, shaping plans and campaigns with regional teams.

Key responsibilities include developing marketing plans, analysing market data, launching campaigns, and collaborating with product managers and sales.

Qualifications

• Bachelor’s degree required.
• Minimum 6 years of professional experience in a B2B environment.
• Fluency in English; additional local language is a plus.

Responsibilities

• Lead the Patient Care bed brand across the EMEA region, supporting strategic direction and execution to drive portfolio growth and differentiation.
• Develop annual marketing plans and longer-term roadmaps in partnership with regional and local marketing teams, aligned with global strategy.
• Analyse business performance, TAM, margins, pipeline and market opportunities to identify growth priorities and provide recommendations to senior leadership.
• Create scalable marketing campaigns, tools, assets and best practices for regional teams to adapt to local markets.
• Collaborate with regional product managers, local marketing teams, and sales leaders to translate field insights into portfolio initiatives.
• Support product lifecycle activities including launches, phase‑in/phase‑out, positioning, messaging and pricing.
• Develop customer engagement and education initiatives with Marketing and Education partners, including events and training programs.
• Present portfolio strategy and commercial priorities to internal and external audiences, including sales groups of ~60 people.

Skills

Brand management

Marketing strategy

B2B marketing

Market analysis

Education

Bachelor’s degree

MBA

Tools

MS Office

Job description

Stryker’s Acute Care team in Europe, the Middle East and Africa is seeking an Associate Brand Manager, Patient Care to combine strategic brand management with hands‑on execution. You’ll drive the Patient Care bed portfolio across EMEA, shaping plans and campaigns with regional teams.

Key responsibilities include developing marketing plans, analysing market data, launching campaigns, and collaborating with product managers and sales.