EMEA Brand Manager, Foot & Ankle (Hybrid)

Stryker; Utrecht; Hybrid; EUR 72,000 - 133,000; Full time

Benefits offered by this job

Flat hierarchies

Career development

Competitive compensation

Recognition programs

Health benefits

Job summary

Stryker is seeking a Brand Manager, EMEA | Foot & Ankle to drive market share growth through strategic marketing plans across Europe, Middle East and Africa. You’ll own brand strategy, campaign development, and portfolio initiatives with Education and local marketing teams.

Reporting to the Marketing Director of Extremities EMEA, the role is based in any European location with a hybrid model. The position requires 8+ years in international marketing or brand management and fluency in English.

Qualifications

• Bachelor’s degree is required.
• 8+ years of work experience in international Marketing, Product/Brand Management or related fields.
• Ability to lead/manage (marketing) projects to ensure timely outcomes, business performance and growth.
• Excellent interpersonal communications, persuasion and presentation skills – with proficiency in English.
• Strong strategic-thinking, adaptability, analytical and problem-solving skills.
• Ability to work independently and with others.
• Demonstrated ability to relate to stakeholders and customers from different markets and cultures.
• Understanding of complex interdivisional procedures and policies.
• Impeccable work ethics & integrity in managing confidential information.
• Proficiency in Microsoft Office (Excel, Word & PowerPoint).

Responsibilities

• In your new role, you will start with a familiarization phase to learn about our portfolio and build relationships with internal/external stakeholders.
• In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets.
• Create/distribute scalable assets, tools, marketing campaigns and best practices for localization.
• Identify education and brand experience opportunities for internal and external audiences to increase brand value.
• Develop trust and strong relationships with local marketers, sales professionals, internal stakeholders and key customers.
• Create the Annual Marketing Plan for EMEA and portfolio roadmap over 3-5 years.
• Forecast demand with country leadership and coordinate with supply chain.
• Define and execute regional product life cycles including launch and phase-out.
• Provide analysis of business performance and mitigate risks to meet strategy.
• Partner with divisional resources to develop portfolio via new product development and extensions.
• Collaborate with local Product Managers to implement EMEA-wide strategies.
• Create EMEA-wide, scalable customer engagement events.
• Manage branding, messaging, positioning and pricing based on market insights.
• Lead commercialization planning of new product development with Portfolio teams.
• Develop Key Opinion Leaders for the brand.
• Travel percentage: 40%.

Skills

Strategic marketing

Cross-functional leadership

Project management

Communication

Presentation skills

Education

Bachelor’s degree

Tools

Microsoft Office

Job description

Stryker is seeking a Brand Manager, EMEA | Foot & Ankle to drive market share growth through strategic marketing plans across Europe, Middle East and Africa. You’ll own brand strategy, campaign development, and portfolio initiatives with Education and local marketing teams.

Reporting to the Marketing Director of Extremities EMEA, the role is based in any European location with a hybrid model. The position requires 8+ years in international marketing or brand management and fluency in English.