EMEA Brand Lead – Foot & Ankle MedTech

Stryker Corporation; Amsterdam; Hybrid; EUR 72,000 - 133,000; Full time

Benefits offered by this job

Flat hierarchies

Career development

Attractive salary & benefits

Job summary

Stryker is seeking a Brand Manager for Foot & Ankle in the EMEA region to drive market share growth through strategic marketing plans and portfolio development. You will be the regional brand expert, shaping campaigns and education strategies while collaborating with local marketing teams.

You will report to the Marketing Director of Extremities EMEA, creating the Annual Marketing Plan for EMEA and managing 3–5 year portfolio roadmaps.

Qualifications

• Bachelor’s degree is required.
• 8+ years of work experience in Marketing/Brand Management or related fields.
• Ability to lead/manage marketing projects to drive growth.
• Excellent interpersonal communication and presentation skills in English.
• Strong strategic thinking, adaptability, and analytical skills.
• Ability to work independently and collaborate with others.
• Proven ability to relate to stakeholders/customers across markets.
• Understanding of complex interdivisional procedures; integrity in handling confidential information.
• Proficiency in MS Office (Excel, Word & PowerPoint).
• MBA is preferred.

Responsibilities

• Develop and execute annual and long-range brand/indications strategy to grow market share and profitability.
• Create/distribute scalable assets, tools, campaigns and best practices for local localization.
• Identify education and brand experience opportunities for internal and external audiences.
• Build trust and relationships with local marketers, sales teams, and customers.
• Lead Annual Marketing Plan for EMEA and portfolio roadmap (3–5 years).
• Forecast demand with country leadership and coordinate with supply chain.
• Manage product lifecycle including launches and phase‑outs; drive portfolio development and NPI.

Skills

Project leadership

Interpersonal communication

Strategic thinking

Stakeholder management

MS Office

English proficiency

Education

Bachelor’s degree

MBA preferred

Job description

Stryker is seeking a Brand Manager for Foot & Ankle in the EMEA region to drive market share growth through strategic marketing plans and portfolio development. You will be the regional brand expert, shaping campaigns and education strategies while collaborating with local marketing teams.

You will report to the Marketing Director of Extremities EMEA, creating the Annual Marketing Plan for EMEA and managing 3–5 year portfolio roadmaps.