Ecommerce Analytics Manager: Strategy & Customer Analytics

Dyson GmbH; Amsterdam; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Discount on Dyson products

Company pension scheme

29 days annual holiday plan

Company fitness plan

EAP, Employee AssistanceProgramme

Life Assurance Plan

Transportation allowance, €0.23 perkil

Health insurance medical contribution

Eye examination and computerglassesre

Job summary

Dyson is a global technology company seeking an eCommerce Analytics Manager (Measurement Strategy & Customer Analytics) to own the global measurement vision, governance and analytical interpretation to improve data trust and customer journey visibility across Dyson’s digital ecosystem.

You will partner with Digital Tracking, Product, Marketing and Finance to implement standards, drive actionable insights, and support decision-making across Dyson’s digital ecosystem.

Qualifications

• Significant experience in digital analytics, measurement, marketing analytics or eCommerce performance.
• Strong working knowledge of Adobe Analytics, GA4, attribution methodologies and experimentation measurement.
• Proven ability to improve data quality, tracking governance and measurement consistency across platforms.
• Ability to define, prioritise and communicate measurement requirements with technical teams.
• Strong stakeholder management across Product, Marketing, Commercial, Analytics and Digital Tracking teams.
• Ability to simplify complex analytical topics into clear recommendations for senior stakeholders.
• Experience creating governance frameworks, standards, playbooks or training materials.
• Experience working with global and market teams to improve adoption of measurement standards.

Responsibilities

• Own measurement governance across Adobe Analytics, GA4 and key platforms, including tracking standards, KPI definitions, documentation and data-quality monitoring.
• Translate business questions into clear measurement requirements and prioritise improvements by business value and commercial impact.
• Improve source-of-truth clarity by reducing dashboard duplication and increasing confidence in reported digital performance.
• Clarify attribution, channel contribution, acquisition quality and the role of paid, owned and earned touchpoints in customer conversion and value creation.
• Identify customer journey friction, conversion barriers and digital experience opportunities across Dyson’s eCommerce ecosystem.
• Set consistent standards for experimentation measurement, including test design, success metrics and post-test evaluation.
• Create common definitions, interpretation guides, reusable standards and knowledge-sharing forums so teams can self-serve trusted answers.
• Partner with Digital Tracking, Product, Marketing, Commercial, Finance, Revenue Analytics and Insights, Legal, markets and local analytics teams to embed governed measurement standards.

Skills

Adobe Analytics

GA4

Attribution

Customer analytics

Experimentation

Job description

Dyson is a global technology company seeking an eCommerce Analytics Manager (Measurement Strategy & Customer Analytics) to own the global measurement vision, governance and analytical interpretation to improve data trust and customer journey visibility across Dyson’s digital ecosystem.

You will partner with Digital Tracking, Product, Marketing and Finance to implement standards, drive actionable insights, and support decision-making across Dyson’s digital ecosystem.