eCommerce Analytics Manager (Measurement Strategy & Customer Analytics)

Dyson Institute; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Discount on Dyson products

Company pension

29 days annual holiday plan

Company fitness plan

EAP

Life Assurance Plan

Transportation allowance €0.23/km

Health insurance

Eye examination reimbursement

Job summary

Dyson Institute in Amsterdam seeks a senior analytics leader to own measurement strategy and customer analytics across Dyson’s digital ecosystem. You will govern analytics standards and translate business questions into actionable measurement requirements.

Collaborate with Digital Tracking, Product, Marketing, Finance and markets to embed governance, improve data quality and drive decision quality globally. The role is on-site at our Amsterdam campus with a focus on scalable impact.

Qualifications

• Significant experience in digital analytics, measurement, marketing analytics or eCommerce performance.
• Strong knowledge of Adobe Analytics, GA4, attribution methodologies, and customer journey analytics.
• Proven ability to improve data quality, tracking governance and measurement consistency.
• Ability to define and communicate measurement requirements with technical teams.

Responsibilities

• Own measurement governance across Adobe Analytics, GA4 and key platforms.
• Translate business questions into clear measurement requirements and prioritise improvements by business value.
• Improve source-of-truth clarity by reducing dashboard duplication and increasing confidence in reported performance.
• Clarify attribution and channel contribution across paid, owned and earned touchpoints.
• Identify customer journey friction and digital experience opportunities across Dyson’s eCommerce ecosystem.
• Set standards for experimentation measurement, test design and post-test evaluation.
• Create definitions, guides and knowledge-sharing forums to enable self-service trusted answers.

Skills

Digital analytics

Measurement governance

Customer journey analytics

Experimentation measurement

Stakeholder management

Data quality improvement

Tools

Adobe Analytics

GA4

Attribution tools

Job description

About us

Dyson is a global technology company built on problem solving, invention and continuous improvement. Within Global eCommerce, the Analytics team acts as a commercial decision partner, turning trusted measurement, clear performance interpretation and prioritised action into sharper eCommerce decisions. This role sits in Global eCommerce Analytics and will lead the Measurement Strategy & Customer Analytics capability, building the foundations for trusted data, reliable attribution and clearer customer journey visibility across Dyson’s digital ecosystem.

Working policy

Our campus culture is built on connection — collaboration in person, shared creativity and hands-on learning. That’s why we don’t offer a regular hybrid arrangement. Working side by side powers our best ideas, fuels belonging and keeps us pushing boundaries together.

About the role

Technical implementation will remain a partnership with Digital Tracking, Product and platform teams.

Own measurement governance across Adobe Analytics, GA4 and key platforms, including tracking standards, KPI definitions, documentation and data-quality monitoring.

Translate business questions into clear measurement requirements and prioritise improvements by business value and commercial impact.

Improve source-of-truth clarity by reducing dashboard duplication and increasing confidence in reported digital performance.

Clarify attribution, channel contribution, acquisition quality and the role of paid, owned and earned touchpoints in customer conversion and value creation.

Identify customer journey friction, conversion barriers and digital experience opportunities across Dyson’s eCommerce ecosystem.

Set consistent standards for experimentation measurement, including test design, success metrics and post-test evaluation.

Create common definitions, interpretation guides, reusable standards and knowledge-sharing forums so teams can self-serve trusted answers and apply measurement outputs confidently.

Partner with Digital Tracking, Product, Marketing, Commercial, Finance, Revenue Analytics and Insights, Legal, markets and local analytics teams to embed governed measurement standards and improve decision quality globally.

About you

Required Significant experience in digital analytics, measurement, marketing analytics, customer insights or eCommerce performance, ideally in a complex international organisation.

Strong working knowledge of Adobe Analytics, GA4, attribution methodologies, customer journey analytics and experimentation measurement.

Proven ability to improve data quality, tracking governance and measurement consistency across multiple platforms and stakeholder groups.

Ability to define, prioritise and communicate measurement requirements while partnering with technical teams on implementation.

Strong stakeholder management and influencing skills across Product, Marketing, Commercial, Analytics and Digital Tracking teams.

Ability to simplify complex analytical topics into clear recommendations that help senior stakeholders make confident decisions.

Desirable Experience creating governance frameworks, standards, playbooks or training materials that improve organisational capability and consistency.

Experience working with global and market teams to improve adoption of measurement standards and insight-led decision-making.

A continuous-improvement mindset, with a strong focus on data accuracy, governance and scalable business impact.

Benefits

• Discount on Dyson products.
• Company pension scheme.
• 29 days annual holiday plan.
• Company fitness plan.
• EAP, Employee Assistance Programme.
• Life Assurance Plan.
• Transportation allowance, €0.23 per kilometre regardless of means of transport.
• Health insurance medical contribution.
• Eye examination and computer glasses reimbursement.

Please note: new employees to Dyson in the Netherlands commence employment on a 12-month, fixed-term basis. Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.