Ecommerce Analytics Lead: Measurement & Customer Insights

Dyson Institute; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Discount on Dyson products

Company pension

29 days annual holiday plan

Company fitness plan

EAP

Life Assurance Plan

Transportation allowance €0.23/km

Health insurance

Eye examination reimbursement

Job summary

Dyson Institute in Amsterdam seeks a senior analytics leader to own measurement strategy and customer analytics across Dyson’s digital ecosystem. You will govern analytics standards and translate business questions into actionable measurement requirements.

Collaborate with Digital Tracking, Product, Marketing, Finance and markets to embed governance, improve data quality and drive decision quality globally. The role is on-site at our Amsterdam campus with a focus on scalable impact.

Qualifications

• Significant experience in digital analytics, measurement, marketing analytics or eCommerce performance.
• Strong knowledge of Adobe Analytics, GA4, attribution methodologies, and customer journey analytics.
• Proven ability to improve data quality, tracking governance and measurement consistency.
• Ability to define and communicate measurement requirements with technical teams.

Responsibilities

• Own measurement governance across Adobe Analytics, GA4 and key platforms.
• Translate business questions into clear measurement requirements and prioritise improvements by business value.
• Improve source-of-truth clarity by reducing dashboard duplication and increasing confidence in reported performance.
• Clarify attribution and channel contribution across paid, owned and earned touchpoints.
• Identify customer journey friction and digital experience opportunities across Dyson’s eCommerce ecosystem.
• Set standards for experimentation measurement, test design and post-test evaluation.
• Create definitions, guides and knowledge-sharing forums to enable self-service trusted answers.

Skills

Digital analytics

Measurement governance

Customer journey analytics

Experimentation measurement

Stakeholder management

Data quality improvement

Tools

Adobe Analytics

GA4

Attribution tools

Job description

Dyson Institute in Amsterdam seeks a senior analytics leader to own measurement strategy and customer analytics across Dyson’s digital ecosystem. You will govern analytics standards and translate business questions into actionable measurement requirements.

Collaborate with Digital Tracking, Product, Marketing, Finance and markets to embed governance, improve data quality and drive decision quality globally. The role is on-site at our Amsterdam campus with a focus on scalable impact.