eCommerce Analytics Manager (Measurement Strategy & Customer Analytics)

Dyson GmbH; Amsterdam; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Discount on Dyson products

Company pension scheme

29 days annual holiday plan

Company fitness plan

EAP, Employee AssistanceProgramme

Life Assurance Plan

Transportation allowance, €0.23 perkil

Health insurance medical contribution

Eye examination and computerglassesre

Job summary

Dyson is a global technology company seeking an eCommerce Analytics Manager (Measurement Strategy & Customer Analytics) to own the global measurement vision, governance and analytical interpretation to improve data trust and customer journey visibility across Dyson’s digital ecosystem.

You will partner with Digital Tracking, Product, Marketing and Finance to implement standards, drive actionable insights, and support decision-making across Dyson’s digital ecosystem.

Qualifications

• Significant experience in digital analytics, measurement, marketing analytics or eCommerce performance.
• Strong working knowledge of Adobe Analytics, GA4, attribution methodologies and experimentation measurement.
• Proven ability to improve data quality, tracking governance and measurement consistency across platforms.
• Ability to define, prioritise and communicate measurement requirements with technical teams.
• Strong stakeholder management across Product, Marketing, Commercial, Analytics and Digital Tracking teams.
• Ability to simplify complex analytical topics into clear recommendations for senior stakeholders.
• Experience creating governance frameworks, standards, playbooks or training materials.
• Experience working with global and market teams to improve adoption of measurement standards.

Responsibilities

• Own measurement governance across Adobe Analytics, GA4 and key platforms, including tracking standards, KPI definitions, documentation and data-quality monitoring.
• Translate business questions into clear measurement requirements and prioritise improvements by business value and commercial impact.
• Improve source-of-truth clarity by reducing dashboard duplication and increasing confidence in reported digital performance.
• Clarify attribution, channel contribution, acquisition quality and the role of paid, owned and earned touchpoints in customer conversion and value creation.
• Identify customer journey friction, conversion barriers and digital experience opportunities across Dyson’s eCommerce ecosystem.
• Set consistent standards for experimentation measurement, including test design, success metrics and post-test evaluation.
• Create common definitions, interpretation guides, reusable standards and knowledge-sharing forums so teams can self-serve trusted answers.
• Partner with Digital Tracking, Product, Marketing, Commercial, Finance, Revenue Analytics and Insights, Legal, markets and local analytics teams to embed governed measurement standards.

Skills

Adobe Analytics

GA4

Attribution

Customer analytics

Experimentation

Job description

eCommerce Analytics Manager (Measurement Strategy & Customer Analytics)

Summary

Salary : Competitive Job Family : Data Analytics Location : Netherlands - Amsterdam Office

About us

Dyson is a global technology company built on problem solving, invention and continuous improvement. Within Global eCommerce, the Analytics teamacts as acommercialdecision partner, turningtrusted measurement, clearperformanceinterpretationandprioritisedactionintosharper eCommerce decisions.This role sits in Global eCommerce Analytics and will lead the Measurement Strategy &Customer Analytics capability, building the foundations for trusted data, reliableattributionand clearer customer journey visibility across Dyson’s digital ecosystem.

Working policy

Our campus culture is built on connection — collaboration in person, sharedcreativityand hands-on learning.That’swhy wedon’toffera regularhybrid arrangement. Working side by side powers our best ideas, fuels belonging and keeps us pushing boundaries together.

About the role

As our eCommerce Analytics(Manager, Measurement Strategy & Customer Analytics), you will own the global measurement vision, governance, businessrequirementsand analytical interpretation needed to improve data trust, attributionclarityand customer journey understanding. Technical implementation will remaina partnershipwith Digital Tracking,Productand platform teams.

• Own measurement governance across Adobe Analytics, GA4 and key platforms, including tracking standards, KPI definitions,documentationand data-quality monitoring.
• Translate business questions into clear measurement requirements andprioritiseimprovements by business value and commercial impact.
• Improve source-of-truth clarity by reducing dashboard duplication and increasing confidence in reported digital performance.
• Clarify attribution, channel contribution, acquisition quality and the role of paid, owned and earned touchpoints in customer conversion and value creation.
• Identifycustomer journey friction, conversionbarriersand digital experience opportunities across Dyson’s eCommerce ecosystem.
• Set consistent standards for experimentation measurement, including test design, successmetricsand post-test evaluation.
• Create common definitions, interpretation guides, reusablestandardsand knowledge-sharing forums soteams canself-serve trusted answers and applymeasurement outputs confidently.
• Partner with Digital Tracking, Product, Marketing, Commercial, Finance, RevenueAnalyticsandInsights, Legal, marketsandlocalanalyticsteams to embedgovernedmeasurement standards and improve decision quality globally.

About you

Required

• Significant experiencein digital analytics, measurement, marketing analytics, customerinsightsor eCommerce performance, ideally in a complex internationalorganisation.
• Strong working knowledge of Adobe Analytics, GA4, attribution methodologies, customer journeyanalyticsand experimentation measurement.
• Proven ability to improve data quality, tracking governance and measurement consistency across multiple platforms and stakeholder groups.
• Ability to define,prioritiseand communicate measurement requirements while partnering with technical teams on implementation.
• Strong stakeholder management and influencing skills across Product, Marketing, Commercial, Analytics and Digital Tracking teams.
• Ability to simplify complex analytical topics into clear recommendations that help senior stakeholders make confident decisions.
• Experience creating governance frameworks, standards,playbooksor training materials that improveorganisationalcapability and consistency.
• Experience working with global and market teams to improveadoptionof measurement standards and insight-led decision-making.
• A continuous-improvement mindset, with a strong focus on data accuracy,governanceand scalable business impact.
• Discount on Dyson products.
• Company pension scheme.
• 29 daysannual holiday plan.
• Company fitness plan.
• EAP, Employee AssistanceProgramme.
• Life Assurance Plan.
• Transportation allowance, €0.23 perkilometreregardless of means of transport.
• Health insurance medical contribution.

Eye examination and computerglassesreimbursement.

Pleasenote:new employees to Dyson in the Netherlandscommenceemployment on a 12-month, fixed-term basis.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.