eCommerce Analytics Lead: Measurement & Customer Insights

Dyson; Amsterdam; A distancia; EUR 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Dyson product discount

Pension scheme

29 days holiday

Fitness plan

EAP

Life Assurance

Transport allowance

Health insurance contribution

Eye care reimbursement

Descripción de la vacante

Dyson is seeking an eCommerce Analytics Manager to lead Measurement Strategy & Customer Analytics, owning global measurement vision and governance. You will collaborate with Digital Tracking, Product, Marketing and Finance to establish trusted data, attribution clarity and actionable insights for Dyson's digital ecosystem.

The role focuses on governance across Adobe Analytics, GA4, and key platforms, with the aim of improving decision quality and customer journey visibility globally.

Formación

• Extensive digital analytics and marketing analytics background.
• Experience with analytics governance and standards.
• Knowledge of conversion analytics and experimentation.
• Ability to translate business questions into measurement requirements.

Responsabilidades

• Own measurement governance across Adobe Analytics, GA4 and key platforms.
• Translate business questions into measurement requirements and prioritise enhancements.
• Improve source-of-truth clarity by reducing dashboard duplication.
• Clarify attribution and channel contribution across paid, owned and earned touchpoints.
• Identify customer journey friction and digital experience opportunities.

Conocimientos

Adobe Analytics

GA4

Attribution

Customer Journey Analytics

Measurement Governance

Stakeholder Influence

Data Quality

Cross-functional Collaboration

Descripción del empleo

Dyson is seeking an eCommerce Analytics Manager to lead Measurement Strategy & Customer Analytics, owning global measurement vision and governance. You will collaborate with Digital Tracking, Product, Marketing and Finance to establish trusted data, attribution clarity and actionable insights for Dyson's digital ecosystem.

The role focuses on governance across Adobe Analytics, GA4, and key platforms, with the aim of improving decision quality and customer journey visibility globally.