eCommerce Analytics Manager (Measurement Strategy & Customer Analytics)

Dyson; Amsterdam; A distancia; EUR 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Dyson product discount

Pension scheme

29 days holiday

Fitness plan

EAP

Life Assurance

Transport allowance

Health insurance contribution

Eye care reimbursement

Descripción de la vacante

Dyson is seeking an eCommerce Analytics Manager to lead Measurement Strategy & Customer Analytics, owning global measurement vision and governance. You will collaborate with Digital Tracking, Product, Marketing and Finance to establish trusted data, attribution clarity and actionable insights for Dyson's digital ecosystem.

The role focuses on governance across Adobe Analytics, GA4, and key platforms, with the aim of improving decision quality and customer journey visibility globally.

Formación

• Extensive digital analytics and marketing analytics background.
• Experience with analytics governance and standards.
• Knowledge of conversion analytics and experimentation.
• Ability to translate business questions into measurement requirements.

Responsabilidades

• Own measurement governance across Adobe Analytics, GA4 and key platforms.
• Translate business questions into measurement requirements and prioritise enhancements.
• Improve source-of-truth clarity by reducing dashboard duplication.
• Clarify attribution and channel contribution across paid, owned and earned touchpoints.
• Identify customer journey friction and digital experience opportunities.

Conocimientos

Adobe Analytics

GA4

Attribution

Customer Journey Analytics

Measurement Governance

Stakeholder Influence

Data Quality

Cross-functional Collaboration

Descripción del empleo

eCommerce Analytics Manager (Measurement Strategy & Customer Analytics)

Summary

Salary : Competitive Job Family : Data Analytics Location : Netherlands - Amsterdam Office

About us

Dyson is a global technology company built on problem solving, invention and continuous improvement. Within Global eCommerce, the Analytics teamacts as acommercialdecision partner, turningtrusted measurement, clearperformanceinterpretationandprioritisedactionintosharper eCommerce decisions.This role sits in Global eCommerce Analytics and will lead the Measurement Strategy &Customer Analytics capability, building the foundations for trusted data, reliableattributionand clearer customer journey visibility across Dyson's digital ecosystem.

Working policy

Our campus culture is built on connection - collaboration in person, sharedcreativityand hands-on learning.That’swhy wedon'toffera regularhybrid arrangement. Working side by side powers our best ideas, fuels belonging and keeps us pushing boundaries together.

About the role

As our eCommerce Analytics(Manager, Measurement Strategy & Customer Analytics), you will own the global measurement vision, governance, businessrequirementsand analytical interpretation needed to improve data trust, attributionclarityand customer journey understanding. Technical implementation will remaina partnershipwith Digital Tracking,Productand platform teams.

• Own measurement governance across Adobe Analytics, GA4 and key platforms, including tracking standards, KPI definitions,documentationand data-quality monitoring.
• Translate business questions into clear measurement requirements and prioritise improvements by business value and commercial impact.
• Improve source-of-truth clarity by reducing dashboard duplication and increasing confidence in reported digital performance.
• Clarify attribution, channel contribution, acquisition quality and the role of paid, owned and earned touchpoints in customer conversion and value creation.
• Identify customer journey friction, conversion barriers and digital experience opportunities across Dyson’s eCommerce ecosystem.
• Set consistent standards for experimentation measurement, including test design, success metrics and post-test evaluation.
• Create common definitions, interpretation guides, reusable standards and knowledge-sharing forums so teams can self-serve trusted answers and apply measurement outputs confidently.
• Partner with Digital Tracking, Product, Marketing, Commercial, Finance, Revenue Analytics and Insights, Legal, markets and local analytics teams to embed governed measurement standards and improve decision quality globally.

About you

Required

• Significant experience in digital analytics, measurement, marketing analytics, customer insights or eCommerce performance, ideally in a complex international organisation.
• Strong working knowledge of Adobe Analytics, GA4, attribution methodologies, customer journey analytics and experimentation measurement.
• Proven ability to improve data quality, tracking governance and measurement consistency across multiple platforms and stakeholder groups.
• Ability to define, prioritise and communicate measurement requirements while partnering with technical teams on implementation.
• Strong stakeholder management and influencing skills across Product, Marketing, Commercial, Analytics and Digital Tracking teams.
• Ability to simplify complex analytical topics into clear recommendations that help senior stakeholders make confident decisions.
• Experience creating governance frameworks, standards, playbooks or training materials that improve organisational capability and consistency.
• Experience working with global and market teams to improve adoption of measurement standards and insight-led decision-making.
• A continuous-improvement mindset, with a strong focus on data accuracy, governance and scalable business impact.
• Discount on Dyson products.
• Company pension scheme.
• 29 daysannual holiday plan.
• Company fitness plan.
• EAP, Employee Assistance Programme.
• Life Assurance Plan.
• Transportation allowance, €0.23 per kilometre regardless of means of transport.
• Health insurance medical contribution.
• Eye examination and computer glasses reimbursement.

Pleasenote:new employees to Dyson in the Netherlands commence employment on a 12-month, fixed-term basis.

Dyson is an equal opportunity employer. We know that great minds don't think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.