Earned Media Lead for AI & Creator Tech

creativefabrica; Amsterdam; On-site; EUR 55,000 - 90,000; Full time

Benefits offered by this job

30 days work-from-anywhere days

Job summary

Creative Fabrica is seeking a PR & Earned Media Manager to own our earned-media presence from Amsterdam. This full-time, in-office role involves building journalist relationships, pitching stories, and turning data into compelling narratives to elevate our AI products.

You'll collaborate with Product Marketing and leadership, with freedom to experiment and grow our media footprint in AI, technology, and creative industries.

Qualifications

• 2+ years in PR or media with proven earned-media coverage.
• Strong understanding of journalism and media operations.
• Ability to turn complex products into concise narratives.

Responsibilities

• Own the earned-media strategy and increase coverage and reach.
• Build and maintain relationships with journalists, editors, podcasters and creators.
• Pitch compelling stories around products, launches and industry trends.
• Create newsworthy moments using internal data and experiments.
• Collaborate with product marketing on launches and narratives.
• Track coverage, measure impact, and build a repeatable PR engine.
• Prepare spokespeople and develop thought-leadership opportunities.

Skills

PR strategy

Media relations

Storytelling

Writing

Relationship building

Proactivity

AI/tech awareness

Job description

Creative Fabrica is seeking a PR & Earned Media Manager to own our earned-media presence from Amsterdam. This full-time, in-office role involves building journalist relationships, pitching stories, and turning data into compelling narratives to elevate our AI products.

You'll collaborate with Product Marketing and leadership, with freedom to experiment and grow our media footprint in AI, technology, and creative industries.