PR & Earned Media Manager

Creative Fabrica; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Lunch included at office

30 days Work From Anywhere

24 days paid vacation + holidays

Travel allowance

Company pension plan

Company events and overseas trips

Job summary

Creative Fabrica is hiring a PR & Earned Media Manager to own our earned-media presence from Amsterdam HQ. You will build relationships with journalists, newsletters and podcasters across AI, technology and the creator ecosystem, and craft compelling stories around our AI products and launches.

You will work cross-functionally with Product Marketing and leadership, shaping narratives and driving coverage beyond traditional press releases.

Qualifications

• 2+ years in PR or media
• Media-savvy understanding of journalists and modern media
• Pitching and storytelling to turn complex products into simple narratives
• Excellent written and spoken English for media communications
• Strong relationship-building with journalists, creators and industry people
• Relentless proactivity; move fast to capitalise on opportunities
• Curiosity and judgment about AI, technology and the creator ecosystem

Responsibilities

• Own the earned-media strategy and be accountable for coverage and reach
• Build and maintain relationships with journalists, editors, newsletters, podcasters and creators
• Pitch proactively with strong story angles around products, launches and company developments
• Create newsworthy moments from data, experiments and trends; develop original stories and insights
• Collaborate with Product Marketing on launches and shape narratives for journalists
• Track coverage, backlinks and mentions; build a repeatable PR engine
• Prepare spokespeople with pitches, materials, interviews and talking points
• Experiment boldly with unconventional PR ideas and campaigns
• Ride the news cycle by contributing relevant perspectives and expert commentary

Skills

PR experience

Media relations

Pitching

Writing

Relationship building

Proactivity

AI/tech interest

Education

Job description

About Creative Fabrica

Creative Fabrica is a subscription platform serving millions of creators, designers, and crafters worldwide. We're built on the principle that everyone can be creative. We remove what stands in the way: expensive software, technical expertise, and time-consuming production.

About Creative Fabrica

Creative Fabrica is a subscription platform serving millions of creators, designers, and crafters worldwide. We're built on the principle that everyone can be creative. We remove what stands in the way: expensive software, technical expertise, and time-consuming production.

Our Studio AI suite offers more than 26 specialized AI tools that automate technical work: generate custom images, remove backgrounds, create fonts, and produce publication-ready designs in minutes instead of hours.

Our content library contains 15+ million commercially-licensed fonts, graphics, SVGs, and templates, giving you professional-quality building blocks without the expense or time of creating assets from scratch.

About the role:

Creative Fabrica is building a new generation of AI products in one of the fastest-moving and most competitive technology markets. We want to become a company that journalists, creators, newsletters and industry voices consistently talk about. That means going beyond traditional press releases - we want to create stories, launches, data, opinions and moments that are genuinely worth covering.

As our PR & Earned Media Manager, you will own Creative Fabrica's earned-media presence and be responsible for increasing how often and how widely the company and our AI products are covered. You'll build relationships with journalists, newsletters, podcasts, creators and other influential voices across AI, technology and the creator ecosystem.

This is not a traditional corporate communications role. You won't spend most of your time writing press releases or managing lengthy approval processes. Your job is to find compelling stories and get them in front of the right people. Sometimes the story is a major product launch; other times it comes from company data, an experiment, an industry trend, a strong opinion or an unusual campaign we create because we believe the internet will talk about it. You'll work directly with Product Marketing, our channel owners, the creative team and company leadership - with significant freedom to experiment with how we earn attention.

This is a full-time, in-office role at our Amsterdam HQ, with an annual allowance of 30 work-from-anywhere days.

What you will do:

• Own the earned-media strategy - take charge of Creative Fabrica's PR and earned-media strategy and be accountable for increasing meaningful coverage and reach
• Build a media network - develop and maintain relationships with journalists, editors, newsletter writers, podcasters, creators and other influential voices across AI, technology and creative industries
• Pitch proactively - develop strong story angles around our products, launches, company developments and the wider AI industry, and get them in front of the right people rather than waiting to be approached
• Create newsworthy moments - continuously find ways to earn attention even when there is no major announcement, using internal data, product usage, experiments and trends to create original stories and insights
• Turn launches into stories - work closely with Product Marketing on upcoming launches and shape narratives that give journalists a genuine reason to cover them
• Ride the news cycle - spot fast-moving stories where Creative Fabrica can contribute a relevant perspective, story or expert comment
• Prepare our spokespeople - create pitches, media materials and talking points, coordinate interviews, brief spokespeople and develop thought-leadership opportunities for company leadership
• Experiment boldly - test unconventional PR ideas, stunts, research, campaigns and collaborations with the potential to generate significant earned attention
• Track, learn and systematize - monitor what earns competitors attention, measure coverage, reach, backlinks and mentions, and build a repeatable PR engine rather than treating every opportunity as a one-off

What you will need:

• 2+ years in PR or media - professional experience in PR, earned media, communications, journalism or a similar role, with demonstrable earned-media coverage to show for it
• Media savvy - a strong understanding of how journalists and modern media organizations operate, and of what makes something genuinely newsworthy
• Pitching and storytelling skill - experience developing and pitching compelling story angles, and turning complex products or technology into simple, compelling narratives
• Excellent writing - sharp written and spoken English, particularly concise pitches and media communications
• Relationship-building energy - you genuinely enjoy talking to journalists, creators and industry people, you're comfortable reaching out cold, and you can work with executives and prepare them for media conversations
• Relentless proactivity - you don't wait for a press release or launch, you're persistent when you hear no, and you move fast enough to capitalize on opportunities while they're still relevant
• Curiosity and judgment - a strong interest in AI, technology and the creator ecosystem, paired with sound judgment around reputation, sensitive topics and public communication

Nice to have:

• An existing network - relationships with journalists covering AI, technology or startups, or across AI creators, newsletters and independent media
• Major coverage wins - experience securing coverage in major international technology or business publications, or across podcasts, newsletters and creator media
• Creative PR experience - data-driven PR stories, original research, reactive/newsjacking PR, or unconventional campaigns and stunts
• Startup context - experience in AI, SaaS or consumer technology, in a startup or scale-up, or agency experience combined with a desire to move in-house and own outcomes directly

We would also like to offer you:

• Lunch: On days you work in the office a warm fresh lunch will be provided for you.
• 30 days Work From Anywhere Benefit per year.
• 24 days of paid vacation per year + public holidays.
• Travel Allowance, if you live more than 10 KM from the office (in the form of an NS card).
• Company pension plan.
• Company events and overseas trips!

Is this you?

Creative Fabrica is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.