AI Product Launch Marketing Lead

Creative Fabrica; Amsterdam; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Lunch provided in-office

30 days Work From Anywhere

24 days paid vacation + public hols

Travel allowance

Company pension plan

Company events and overseas trips

Job summary

Creative Fabrica in Amsterdam is seeking a Product Marketing Manager to orchestrate launches for AI-driven products across the platform. You will connect Product and Marketing, turning complex capabilities into compelling stories and coordinating creative assets and distribution.

You will own launch timelines, tailor messaging for different channels, and drive cross-functional collaboration with design, video, education content, and product teams.

Qualifications

• 2+ years of experience in product marketing or growth marketing with launches.
• Ability to translate complex product features into compelling customer benefits.
• Strong project management and coordination across multiple marketing channels.
• Proficiency in adapting narratives for different digital platforms and audiences.
• High ownership and proactive decision-making in fast-paced environments.

Responsibilities

• Own the launch process - run the marketing process for new products, tools, features and major product improvements end to end
• Stay ahead of the roadmap - work closely with Product teams to maintain visibility into what's coming, and understand new products deeply enough to identify the strongest benefits, use cases and angles
• Tier every launch - classify launches by importance and determine the appropriate level of marketing support and distribution
• Define the story - set the positioning, key message and target audience for each major launch, turning technical capabilities into simple, compelling reasons why users should care
• Write the launch brief - give every marketing and creative team the context they need, and define which creative assets, educational content and demonstrations each launch requires
• Coordinate Creative - work with our Graphic Designer, Motion Designers, Video Editor and Educational Content Producer to ensure launch assets are produced on time
• Build the distribution plan - coordinate with YouTube, TikTok, Instagram, X, Reddit, Lifecycle, PR and other channel owners, giving them the information and creative ammunition they need while letting them decide how the story is best told on their channel
• Run the timeline - manage launch timelines, responsibilities and deadlines across all teams, and turn larger launches into a concentrated moment of attention rather than a collection of disconnected posts
• Measure and improve - monitor launch performance across channels, run post-launch reviews, and build templates and playbooks that let us launch increasingly quickly without creating bureaucracy

Skills

Storytelling

Positioning

Project management

Channel strategy

Cross-functional coordination

Ownership

AI curiosity

English fluency

Job description

Creative Fabrica in Amsterdam is seeking a Product Marketing Manager to orchestrate launches for AI-driven products across the platform. You will connect Product and Marketing, turning complex capabilities into compelling stories and coordinating creative assets and distribution.

You will own launch timelines, tailor messaging for different channels, and drive cross-functional collaboration with design, video, education content, and product teams.