Director of Destination Experience & Digital Growth

Sunweb Group; Rotterdam; Hybrid; EUR 62,000 - 84,000; Full time

Benefits offered by this job

ATV days

Employee discount on brand bookings

Hybrid work environment

Holiday allowance (25 days)

Learning & development (LinkedIn)

Well-being coaching

Work-from-home and travel allowances

Job summary

Sunweb Group is seeking a Head of Destination Services in Rotterdam with an 8+ year leadership background in travel or related industries. You will lead Area Managers, align customer experience with operations and technology, and drive growth across destinations and source markets.

The role blends online and offline services to create a connected holiday journey. You will shape a digital-first, scalable model while maintaining human connection, oversee budgets, partnerships, and strategic

Qualifications

• 8+ years of leadership experience in travel, tourism, hospitality or international consumer-focused environments.
• Experience leading complex operations across locations, markets or cultures.
• Ability to turn strategy into concrete plans and results.
• Customer-first mindset with focus on journey optimization.
• Commercial thinking and ability to identify revenue opportunities.
• Experience driving transformation, digitalization and operational improvement.
• Ability to work with data and insights to inform decisions.
• Strong stakeholder and partnership management skills.
• Empowering leadership style that provides clarity and ownership.
• Resilience and sound judgement when plans change.
• Bachelor-level working and thinking capability.
• Excellent communication skills in English.

Responsibilities

• Define and execute the Destination Services strategy for Business Unit Sun.
• Lead, develop and inspire Area Managers and in-destination teams.
• Own customer experience, operational performance and commercial results.
• Create a seamless connection between digital and in-destination experiences.
• Advance digital-first service through technology, automation and data.
• Develop and scale digital destination experiences and customer support solutions.
• Grow destination revenue through excursions, experiences and car rental propositions.
• Build strategic partnerships with DMCs, suppliers and tech partners.
• Coordinate teams and stakeholders to ensure a seamless customer journey.
• Simplify processes and explore smarter ways of working including outsourcing.
• Turn customer feedback and market insights into improvements.
• Develop contingency and crisis-response plans and lead incident response.
• Own and manage the Destination Services budget.

Skills

Leadership

Strategic thinking

Customer first

Commercial acumen

Data-driven

Stakeholder management

Change management

English communication

Resilience

Education

Bachelor's degree or higher

Job description

Sunweb Group is seeking a Head of Destination Services in Rotterdam with an 8+ year leadership background in travel or related industries. You will lead Area Managers, align customer experience with operations and technology, and drive growth across destinations and source markets.

The role blends online and offline services to create a connected holiday journey. You will shape a digital-first, scalable model while maintaining human connection, oversee budgets, partnerships, and strategic