Digital Experience Lead — Conversion & Growth

Nike Inc; Hilversum; On-site; EUR 60,000 - 85,000; Full time

Job summary

Nike is seeking a Digital Specialist to join the Digital Experience team within Nike Direct Digital. You will focus on putting the consumer at the center of everything we do and help create strong connections between Nike and athletes.

You will optimize the consumer journey on Nike.com and the Nike App to drive revenue and growth. Collaborating with cross-functional teams, you will analyze data, identify UX opportunities, and implement changes to improve conversion and deliver compelling

Qualifications

• Solid understanding of the e-commerce landscape, including optimizing online shopping experiences to improve conversion.
• Ability to communicate data insights and actions to technical and non-technical stakeholders.
• Data-driven decision-making to enhance user experiences and drive growth.
• Clear presentation and persuasive storytelling of findings.
• Strong organizational skills to manage multiple priorities for campaigns and launches.

Responsibilities

• Detail and execute Experience Bring to Life plans for assigned Sport on .com and Nike App to deliver business results for seasonal campaigns and the 365 experience.
• Audit the consumer experience on Nike’s digital platforms, analyze data, identify UX opportunities, and implement changes to improve conversion.
• Walk the .com and Nike App experience multiple times per week to find and resolve suboptimal experiences.
• Interpret data from multiple sources to identify trends and actionable insights, translating them into tangible business decisions.
• Collaborate with cross-functional teams to implement digital initiatives, such as major seasonal events.
• Support digital campaign planning by helping manage pre-season and seasonal briefing processes.
• Present insights, update playbooks, and share best practices across teams to drive continuous improvement.
• Coordinate and deliver cross-functional performance reports for key launches on a regular cadence and provide input for MBRs and QBRs.
• Partner with cross-functional stakeholders to ensure seamless, data-driven execution of digital campaigns and platform improvements.

Skills

E-commerce optimization

Cross-functional collaboration

Data-driven decisions

Data storytelling

Communication skills

Project planning

Job description

Nike is seeking a Digital Specialist to join the Digital Experience team within Nike Direct Digital. You will focus on putting the consumer at the center of everything we do and help create strong connections between Nike and athletes.

You will optimize the consumer journey on Nike.com and the Nike App to drive revenue and growth. Collaborating with cross-functional teams, you will analyze data, identify UX opportunities, and implement changes to improve conversion and deliver compelling