Digital Experience Specialist – E-commerce

Nike Inc; Hilversum; On-site; EUR 60,000 - 85,000; Full time

Job summary

Nike is seeking a Digital Specialist to join the Digital Experience team within Nike Direct Digital. You will focus on putting the consumer at the center of everything we do and help create strong connections between Nike and athletes.

You will optimize the consumer journey on Nike.com and the Nike App to drive revenue and growth. Collaborating with cross-functional teams, you will analyze data, identify UX opportunities, and implement changes to improve conversion and deliver compelling

Qualifications

• Solid understanding of the e-commerce landscape, including optimizing online shopping experiences to improve conversion.
• Ability to communicate data insights and actions to technical and non-technical stakeholders.
• Data-driven decision-making to enhance user experiences and drive growth.
• Clear presentation and persuasive storytelling of findings.
• Strong organizational skills to manage multiple priorities for campaigns and launches.

Responsibilities

• Detail and execute Experience Bring to Life plans for assigned Sport on .com and Nike App to deliver business results for seasonal campaigns and the 365 experience.
• Audit the consumer experience on Nike’s digital platforms, analyze data, identify UX opportunities, and implement changes to improve conversion.
• Walk the .com and Nike App experience multiple times per week to find and resolve suboptimal experiences.
• Interpret data from multiple sources to identify trends and actionable insights, translating them into tangible business decisions.
• Collaborate with cross-functional teams to implement digital initiatives, such as major seasonal events.
• Support digital campaign planning by helping manage pre-season and seasonal briefing processes.
• Present insights, update playbooks, and share best practices across teams to drive continuous improvement.
• Coordinate and deliver cross-functional performance reports for key launches on a regular cadence and provide input for MBRs and QBRs.
• Partner with cross-functional stakeholders to ensure seamless, data-driven execution of digital campaigns and platform improvements.

Skills

E-commerce optimization

Cross-functional collaboration

Data-driven decisions

Data storytelling

Communication skills

Project planning

Job description

WHO YOU’LL WORK WITH

You will work closely with Nike Direct Sports Crew, Digital Experience, Digital Marketing & Integrated Media, Digital Operations, Digital Commerce, Digital Merchandising & Planning, collaborating to bring the assigned sport experience to life on Nike.com and the Nike App.

WHO WE ARE LOOKING FOR

We are looking for a Digital Specialist to join our Digital Experience team within Nike Direct Digital. In this role, you will focus on putting the consumer at the center of everything we do and help create strong connections between Nike and athletes*. You will assist in defining and implementing strategies that drive commercial growth and enhance the consumer journey on Nike.com and the Nike App. Your goal will be to optimize digital user experiences and increase conversion rates, making it easier for consumers to browse, decide, and purchase, while driving revenue and profitability.

Essential requirements:

• Solid understanding of the e-commerce landscape, including how to optimize online shopping experiences and improve conversion.


• Cross-functional collaboration: You feel comfortable working across diverse teams and can effectively communicate data insights and business actions to both technical and non-technical stakeholders.


• Data-driven decision-making: You are comfortable interpreting complex data and using it to inform decisions that enhance user experiences and drive growth.


• Communication skills: You can clearly present your findings, create persuasive presentations, and explain complex ideas in a simple way.


• Strong organizational skills: You have the ability to plan and manage multiple priorities, ensuring on-time and high-quality execution for seasonal stories and campaigns. You excel at organizing deliverables in a deadline-driven environment and balancing competing tasks to ensure everything is in place for a successful launch.

WHAT YOU’LL WORK ON

• Detail and execute the Experience Bring to Life plans for your assigned Sport on .com and Nike App, effectively collaborating with the Nike Direct Sport Crew and the x-functional Bring to Life team. Ensure the plans are set up for success and deliver the planned business results for seasonal campaigns, key franchises and collections as well as the overall 365 experience for your assigned Sport


• Auditing the consumer experience on Nike’s digital platforms, analyzing key data (e.g., click-path, traffic, conversion rates), identifying user experience (UX) opportunities, and implementing changes to improve conversion.


• Walk the .com and Nike App experience multiple times per week to find and resolve any suboptimal experiences


• Interpreting data from multiple sources to identify trends and actionable insights, ensuring those insights are translated into tangible business decisions.


• Collaborating with cross-functional teams (marketing, operations, buying, planning etc.) to implement digital initiatives, such as major seasonal events.


• Supporting digital campaign planning by helping manage pre-season and seasonal briefing processes, while balancing conflicting priorities and ensuring smooth execution.


• Presenting insights, updating playbooks, and sharing best practices across teams to ensure continuous improvement in digital experiences.


• Coordinate and deliver x-functional Performance Reports for key launches on a regular cadence (e.g. 24hr / 7 days / 4 weeks / 12 weeks) and provide input for MBRs and QBRs


• Partnering with cross-functional stakeholders to ensure seamless, data-driven execution of digital campaigns and ongoing platform improvements.

This job will be posted until 30 October 2026. Please note that relocation is not offered for this role.