Digital Brand, Communications & Performance Lead

ORTEC; Zoetermeer; Hybrid; EUR 50,000 - 56,000; Full time

Benefits offered by this job

13th month

25 days annual leave

Mobility allowance

Pension contributions

Home working allowance

Job summary

ORTEC's Global Brand, Communications & Digital team seeks a Digital Marketing Manager to lead and optimize our corporate digital channels. You will manage ORTEC.com, publish blogs and stories, and enable lead generation campaigns across regions to strengthen brand visibility and engagement.

You will collaborate with teams worldwide on SEO/SEA, social media, and AI-powered search initiatives, develop dashboards, and translate data into actionable recommendations.

Qualifications

• Minimum 5 years of experience in digital marketing or communications.
• Strong knowledge of website management, SEO, SEA, social media, and AI-powered search.
• Experience with CMS platforms, web analytics, HubSpot, and marketing technologies.
• Strong project and stakeholder management in an international environment.
• Analytical mindset with the ability to turn insights into action.
• Excellent English; another European language is a plus.
• Proactive, organized, and comfortable in a dynamic environment.
• Curious about AI and digital innovation.
• Able to balance strategic thinking with hands-on execution.

Responsibilities

• Manage and continuously improve ORTEC.com.
• Maintain website governance, structure and content quality.
• Coordinate website enhancements with IT and external partners.
• Publish and optimize blogs, customer stories, thought leadership and announcements.
• Optimize user journeys and content discoverability.
• Execute and optimize SEO initiatives and support SEA.
• Develop GEO/AI-search visibility and monitor performance.
• Create dashboards and reports; translate data into actions.
• Identify automation opportunities and better tools.

Skills

Digital marketing

SEO/SEA

CMS platforms

Web analytics

Stakeholder mgmt

Tools

HubSpot

Job description

Join ORTEC's Global Brand, Communications & Digital team and help strengthen our digital performance worldwide. In this role, you will manage and optimize our corporate digital channels, enabling teams across the business to effectively publish, amplify and measure content and campaigns. You will work closely with corporate and marketing colleagues across regions and divisions to ensure our stories, insights and expertise reach the right audiences, while supporting key objectives such as brand visibility, reputation, thought leadership, lead generation and digital engagement.

What You Will Do

Website & Digital Experience

• Manage and continuously improve ORTEC.com
• Maintain website governance, structure and content quality
• Be the central point of contact for marketing teams to enable effective lead generation campaigns via the website
• Coordinate website enhancements and integrations with IT and external partners
• Publish and optimize blogs, customer stories, thought leadership and corporate announcements
• Optimize user journeys and content discoverability
• Execute and optimize SEO initiatives
• Support paid search (SEA) activities
• Develop ORTEC's approach to GEO (Generative Engine Optimization) and AI-search visibility
• Monitor search performance and identify optimization opportunities

Social Media & Digital Engagement

• Manage ORTEC's corporate social media presence and support marketing and communications activations on those channels
• Coordinate publishing calendars and channel performance
• Identify opportunities to increase engagement and reach

Corporate Content Activation

• Ensure content aligns with brand and communication standards
• Help maximize content impact through digital channels

Analytics & Digital Performance

• Monitor digital KPIs and performance metrics
• Develop dashboards and reporting insights
• Translate data into recommendations and actions
• Explore and implement AI-enabled workflows
• Improve efficiency through automation
• Recommend new tools and capabilities

Who You Are

• 5+ years of experience in digital marketing and communications, or a similar field
• Strong knowledge of website management, SEO, SEA, social media, and AI-powered search
• Experience with CMS platforms, web analytics, HubSpot, and marketing technologies
• Strong project and stakeholder management skills in an international environment
• Analytical mindset with the ability to turn insights into action
• Excellent English skills; an additional European language is a plus
• A proactive self-starter who takes ownership
• Organized, adaptable, and comfortable in a dynamic environment
• Curious about AI and digital innovation
• Able to combine strategic thinking with hands-on execution
• Comfortable coaching and guiding a direct report

What We offer

• A permanent position with a competitive salary and performance-based incentives.
• Salary range: € 4.500–€5.000 gross per month (depending on experience and interview evaluations).
• Holiday remuneration of 8%.
• Additional month salary (13th month).
• 25 annual leave days, with additional days from the age of 35.
• NS Business Card, lease opportunity, or commuting allowance.
• Mobility allowance equal to 3% of base salary.
• Pension contributions.
• Compensation for private internet connection and a home working allowance.
• A well-equipped workspace, including furniture and IT resources for remote work.
• Development programs tailored to your ambitions and leadership growth.
• Opportunities to work with international customers and colleagues across Europe, North America, Asia-Pacific, and South America.
• An open, collaborative, and entrepreneurial culture focused on innovation, impact, and continuous development.

Why Join ORTEC?

Room for Initiative and Creativity

You won't be waiting for instructions. You'll help shape how ORTEC shows up digitally and have the freedom to improve what exists today.

Visible Impact

Your work will be seen across our website, social channels and digital ecosystem. You'll be able to connect your efforts directly to measurable outcomes.

AI Beyond the Buzzwords

We actively explore ways to use AI and automation to improve workflows, content creation and digital performance.

Global Exposure

You'll work with teams across divisions, markets and regions, helping create alignment across a truly global organization.

You'll join an ambitious team with short communication lines, strong collaboration and attention to work-life balance.

Success Looks Like

You create a digital ecosystem that strengthens ORTEC's reputation, improves visibility, supports business growth and ensures our digital channels consistently deliver value for both corporate priorities and market needs.