Global Digital Brand & Performance Lead

ORTEC; Zoetermeer; Hybrid; EUR 50,000 - 56,000; Full time

Benefits offered by this job

13th month

25 days annual leave

Mobility allowance

Pension contributions

Home working allowance

Job summary

ORTEC's Global Brand, Communications & Digital team seeks a Digital Marketing Manager to lead and optimize our corporate digital channels. You will manage ORTEC.com, publish blogs and stories, and enable lead generation campaigns across regions to strengthen brand visibility and engagement.

You will collaborate with teams worldwide on SEO/SEA, social media, and AI-powered search initiatives, develop dashboards, and translate data into actionable recommendations.

Qualifications

• Minimum 5 years of experience in digital marketing or communications.
• Strong knowledge of website management, SEO, SEA, social media, and AI-powered search.
• Experience with CMS platforms, web analytics, HubSpot, and marketing technologies.
• Strong project and stakeholder management in an international environment.
• Analytical mindset with the ability to turn insights into action.
• Excellent English; another European language is a plus.
• Proactive, organized, and comfortable in a dynamic environment.
• Curious about AI and digital innovation.
• Able to balance strategic thinking with hands-on execution.

Responsibilities

• Manage and continuously improve ORTEC.com.
• Maintain website governance, structure and content quality.
• Coordinate website enhancements with IT and external partners.
• Publish and optimize blogs, customer stories, thought leadership and announcements.
• Optimize user journeys and content discoverability.
• Execute and optimize SEO initiatives and support SEA.
• Develop GEO/AI-search visibility and monitor performance.
• Create dashboards and reports; translate data into actions.
• Identify automation opportunities and better tools.

Skills

Digital marketing

SEO/SEA

CMS platforms

Web analytics

Stakeholder mgmt

Tools

HubSpot

Job description

ORTEC's Global Brand, Communications & Digital team seeks a Digital Marketing Manager to lead and optimize our corporate digital channels. You will manage ORTEC.com, publish blogs and stories, and enable lead generation campaigns across regions to strengthen brand visibility and engagement.

You will collaborate with teams worldwide on SEO/SEA, social media, and AI-powered search initiatives, develop dashboards, and translate data into actionable recommendations.