Head of Digital Marketing

osapiens; Amsterdam; On-site; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid work options

Sustainable mobility options

Team events

Job summary

osapiens in Amsterdam seeks a Head of Digital Marketing to own all Digital Campaigns, paid media, SEO, and GEO initiatives across global markets.

You will lead a small team, partner with regional managers, and drive performance marketing with deep data-driven insights, agency management, and ABM-aligned pipeline growth in the US and beyond. You will own the paid marketing function and collaborate on international expansion with a strong leadership presence.

Qualifications

• 6–10+ years of B2B performance marketing with hands-on SEA, SEO and paid social in enterprise SaaS.
• Fluent English; German a plus.
• Strong analytical skills and data-driven decision making.
• Experience building signal-based marketing workflows using intent data and enrichment.
• Hands-on with marketing data automation tools like HubSpot and related APIs.

Responsibilities

• Define and own global strategy across Paid Search, Organic Search, and GEO; tailor programs to markets.
• Own end-to-end campaign management across paid channels (Google, LinkedIn, Microsoft, programmatic).
• Build and maintain data automation workflows; integrate signals into CRM and sales outreach.
• Lead CRO initiatives; manage external agencies with clear SLAs; optimize paid martech stack.
• Own budget, define KPI targets, and deliver rigorous ROI reporting.

Skills

B2B performance marketing

Paid search

Paid social

Data analytics

HubSpot usage

Tools

Google Ads

LinkedIn Ads

Microsoft Ads

Programmatic DSP

Job description

Head of Digital Marketing

Department: Marketing & Communications

Employment Type: Permanent - Full Time

Location: Amsterdam

Description

As Head of Digital Marketing, you are osapiens' in-house expert and hands-on owner of all Digital Campaigns, paid acquisition channels. This is a senior role with clear end-to-end ownership: you define the Digital Campaigns, paid channel strategy, run execution, and manage the agencies and platforms that drive our paid presence across search, social, and programmatic channels globally.

You have a small team to manage to make sure osapiens has the best Digital Marketing presence in the industry.

You will work closely with Regional Marketing Managers across our key markets and play a central role in our international expansion, including the US, where performance marketing will be a primary lever for building pipeline in a market where our brand is still establishing itself.

Your scope is deliberately focused: Digital Campaigns, paid media in all its forms, search, social, programmatic, and review platforms. The depth of that focus is the point. This is a leadership role. It demands deep platform expertise, sharp commercial judgment, and the ability to operate independently at both the strategic and executional level. You own the paid marketing function and you are accountable for what it produces.

Your Responsibilities

SEA, SEO & GEO Strategy

• Define and own osapiens' global strategy across Paid Search (SEA), Organic Search (SEO), and Generative Engine Optimization (GEO) — ensuring visibility wherever our buyers are searching, including AI-powered answer engines.
• Set the channel mix, investment logic, keyword and topic strategy, and optimization frameworks that drive qualified pipeline across all markets.
• Monitor search landscape shifts — including the rise of AI-generated results — and adapt strategy proactively to maintain visibility and lead flow.
• Partner with Regional Marketing Managers to tailor search programs to local market priorities and competitive dynamics.

Digital Campaign Management & Paid Execution

• Own end-to-end campaign management across all paid channels, including:
  • Paid Search / SEA (Google Ads, Microsoft Ads)
  • Paid Social (LinkedIn Ads, Meta — LinkedIn as primary B2B channel)
  • Programmatic display, retargeting, and review platforms (G2, Capterra, TrustRadius)
• Manage the full campaign lifecycle — targeting, creative briefing, bidding, budget pacing, A/B testing, and continuous optimization. Treat every campaign as a live investment: measure daily, reallocate fast, cut what isn't converting.
• Coordinate with the Demand Generation team to integrate paid activity into full-funnel programs and key pipeline moments.

Data Automation, Tooling & Signal-Based Pipeline

• Own and develop the performance marketing data stack — integrating HubSpot, Clay, LinkedIn, Google Ads, and intent data providers into an automated marketing intelligence system.
• Build workflows that enrich lead data, trigger follow-up sequences, and ensure paid signals flow cleanly into CRM and Sales outreach — using Clay and similar tools to build precise, signal-driven audience lists beyond basic demographic targeting.
• Work closely with Sales and Business Development to translate buying signals (ad engagement, search intent, review site visits) into actionable audience segments and outreach triggers — ensuring the right Sales motion fires when a target account engages.
• Align signal-based targeting with ABM account lists and ICP prioritization, concentrating paid investment on accounts showing active buying intent.

Conversion Optimization & Agency Management

• Own the paid-to-web conversion journey with the Website Manager — running structured CRO experiments on landing pages, CTAs, and post-click flows.
• Lead selection, briefing, and performance accountability of all external paid media and SEO agencies — with clear SLAs and a bias toward outcomes over activity.
• Own the paid martech stack: bid management, attribution platforms, and audience data providers.

Performance Reporting & Budget Management

• Own the global performance marketing budget with full accountability for ROI across paid and organic channels.
• Define and track KPIs including:
  • Cost per MQL/SQL, channel-level ROAS, and conversion rates by funnel stage
  • Paid-sourced pipeline, organic traffic, GEO visibility, and signal-to-pipeline conversion rates
• Deliver regular reporting to marketing leadership with the analytical depth of a portfolio manager — and drive a rigorous test-and-learn culture across all programs.

Your Experience

• 6–10+ years of B2B performance marketing experience with hands-on ownership of SEA, SEO, and paid social in an enterprise SaaS context.
• Deep platform expertise in Google Ads and LinkedIn Ads — technical-level knowledge, not just strategic familiarity.
• Highly analytical and data-driven — as comfortable building a performance model or attribution report as presenting results to senior leadership. Numbers are your native language.
• Hands-on experience with marketing data automation — HubSpot, Clay, and paid social APIs.
• Experience building signal-based marketing workflows using intent data, engagement signals, and firmographic enrichment.
• Familiarity with GEO and AI-powered search optimization, and intent data platforms.
• Proven track record managing substantial paid budgets (mid-six to seven figures) with attributable pipeline impact.
• Experience managing external agencies — setting briefs, holding accountability, maintaining quality.
• Experience in SaaS, compliance, or enterprise software is a plus.
• Fluent English required; German is a plus.

What Success Looks Like

In the first 3 months:

• Audit of paid channels, SEO/GEO presence, data stack, and agency relationships completed — recommendations presented to leadership.
• Global performance marketing strategy defined and in execution.
• Data automation workflows between paid platforms, HubSpot, and Sales sequences optimized.

By year one:

• Measurable, growing pipeline from paid and organic search across all active markets.
• Signal-based targeting integrated into paid campaigns and Sales outreach with demonstrable pipeline impact.
• US market paid and organic presence established alongside the Regional Marketing Manager – USA.
• Performance Marketing operating as a clearly scoped, analytically rigorous function within the osapiens marketing organization.

Join us for this and more...

• A purpose-driven mission where you tackle complex sustainability challenges alongside global industry pioneers.
• Room for creativity through collaborative teamwork and an open communication culture.
• Flexibility and team bonding with our hybrid work options.
• Fuel for your growth journey, both personally and professionally.
• Sustainable mobility options, promoting eco-friendly commuting solutions.
• Fun team events and outings with our global teams.